“…While this can be a challenge, it also presents new opportunities for restaurants to distinguish themselves from their competitors (see, Wei and Miao, 2013;Lee et al, 2015). For this reason, we have seen more focus on menu labelling and menu information in recent years (Sun, 2013;Din et al, 2012;Kim et al, 2012;Mills and Thomas, 2008;Josiam and Foster, 2009;Howlett et al, 2009).…”