Customer productivity in technology-based self-service of virtual golf simulators

Kim, Tae-Hee; Seo, Hyo-Min; Kim, Min Cheol; Chang, Kyung-Ro

doi:10.1108/ijsms-16-01-2014-b003

Cited by 8 publications

(9 citation statements)

References 35 publications

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“…Considering this, the acceptance and popularity of AG or off-course golf among novice consumers have constituted a breakthrough for the golf industry as a whole. Virtual golf simulation games have become especially popular (Choi et al, 2018;Han et al, 2014aHan et al, , 2014bKim et al, 2014;Lee et al, 2011).…”

Section: Alternative Golf and Traditional Golf Behavioral Intentionsmentioning

confidence: 99%

Investigating the effect of alternative golf experience on traditional golf: an integrated framework of perceived value, satisfaction, and involvement

Kang

Kwun²,

Hahm³

2022

IJCHM

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Purpose The goal of this paper is to investigate the relationships between consumers’ value perceptions, satisfaction and involvement, and, ultimately, their effects on behavioral intentions in the contexts of alternative golf (AG) and traditional golf (TG). Design/methodology/approach Data were collected from potential golfers who had visited AG facilities in the past 12 months. Data were analyzed using confirmatory factor analysis and structural equation modeling. Findings The findings of this study indicated that perceived value is a key element of developing satisfaction and promoting involvement, which resulted in visitors’ behavioral intentions toward AG and TG. In addition, satisfaction and involvement were found to sequentially mediate these relationships, and gender had a moderating effect on the relationship between AG and TG behavioral intentions. Practical implications This study theoretically contributes to the literature by proposing an extensive research model that attempted to capture the connection between AG and TG intentions and the sequential mediating effects of satisfaction and involvement. The strong connection between AG and TG found in this study suggest practical implications for managers, marketers and sales personnel for both AG and TG. Originality/value AG is defined as a non-traditional way to play golf that focuses more on entertainment and leisure activities. AG facilities are highly experiential spaces that include both golf and hospitality elements. The popularity of AG has increased in recent years with mostly anecdotal evidence of its influence on TG. This study empirically tested the role of AG in increasing the TG population.

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Section: Alternative Golf and Traditional Golf Behavioral Intentionsmentioning

confidence: 99%

Investigating the effect of alternative golf experience on traditional golf: an integrated framework of perceived value, satisfaction, and involvement

Kang

Kwun²,

Hahm³

2022

IJCHM

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“…Golf participation is also hampered by location, time, and weather (Han, 2004;Petrick et al, 1999;Zhang, 2007). Meanwhile, virtual golf, which was invented to encourage beginners to play golf without any financial difficulties anywhere and whenever, has become one of the most popular sport-related businesses in the Republic of Korea as it satisfied desires of avid golfers experiencing limitations to playing golf (Choe, 2008;Kim, Seo, Kim, & Chang, 2014). Virtual golf, also known as screen golf, is enjoyed indoors with real golf clubs, balls and consumers' own swings in front of a high definition golf simulator, a sensor, and a computer graphics engine (Jung, Park, Kang, Lee, & Hahn, 2010).…”

Section: Virtual Reality and Golfmentioning

confidence: 99%

“…Since 2012, the world's first professional virtual golf tournament (G-Tour), has opened in the Republic of Korea on a nationwide scale (Noe, 2012), showing that the virtual golf industry was not a simple alternative which might overcome the limitations of outdoor golf, but a newly growing sport market which might have enormous potential. Nevertheless, there have been few investigations in virtual golf focusing on technological aspects (Jung et al, 2010;Kim et al, 2014) and social aspects (Lee, Chung, & Lee, 2013). Given this emerging sport has received little attention from a marketing perspective, an investigation is warranted to see how advanced technology affects consumer behaviors in sport.…”

Section: Virtual Reality and Golfmentioning

confidence: 99%

Untitled

2018

JPES

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In the sport industry, the latest technology has not only brought about dramatic changes in consumption patterns but has also generated new types of sports (Young & Pederson, 2010). For example, virtual golf, an emerging sport using virtual reality to simulate playing golf, allows consumers to experience a whole new type of sport related experience. Given the considerable differences in how virtual golf is delivered compared to traditional golf, a better understanding of how the service encounter influences key outcomes is essential to understand how to satisfy and retain consumers. A total of 209 virtual golf participants were surveyed, and structural equation modeling (SEM) was used to investigate relationships among core service, peripheral service, perceived value, customer satisfaction, and behavioral intentions. From the structural model, four standardized path coefficients were significant: (a) core service to perceived value, (b) core service to consumer satisfaction, (c) perceived value to consumer satisfaction, and (d) consumer satisfaction to behavioral intentions. These findings should contribute to further development of leisure studies involving virtual sports.

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“…In this environment, screen golf recently attracts people's attention. 'Screen golf' is a popular technology-based sport and uses a computer-based golf simulator (Kim, Seo, Kim, & Chang, 2014). A computer, a simulator, and multiple digital cameras display images that look similar to real golf environments and situations on a high-definition (HD) screen.…”

Section: Introductionmentioning

confidence: 99%

Comparison of the influence of participation in screen golf on self-esteem, loneliness, depression, social isolation, and life satisfaction between people with and without disabilities in Republic of Korea

Bum

Hums

Picklesimer³

et al. 2021

Physical Culture and Sport. Studies and Research

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Screen golf is a product of the combination of modern technology and leisure. This new form of sport can provide people with disabilities opportunities for positive life experiences through sport participation. This study aimed to investigate differences in the effect of screen golf participation on psychosocial factors (self-esteem, isolation, depression, loneliness, and life satisfaction) in people with and without disabilities. With 293 survey respondents in this study, the Multivariate Analysis of Variances (MANOVA) was performed twice to measure differences between groups after ensuring the validity and reliability of the instrument. Participation in screen golf demonstrated a positive effect for all factors for people with disabilities. Results also showed a more positive effect on self-esteem and life satisfaction for people without disabilities with screen golf experience than for those without any screen golf experience. This study demonstrated that screen golf, as a physical leisure activity, was helpful to all study participants, with greater positive effects observed for participants with disabilities. This finding suggests that ubiquitous leisure activities such as screen golf made possible by advancements in modern technologies offer desirable benefits to many. This study is highly meaningful since it demonstrated how technologies could be helpful to people with disabilities who historically have has less access to leisure activities than able-bodied people.

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Customer productivity in technology-based self-service of virtual golf simulators

Cited by 8 publications

References 35 publications

Investigating the effect of alternative golf experience on traditional golf: an integrated framework of perceived value, satisfaction, and involvement

Investigating the effect of alternative golf experience on traditional golf: an integrated framework of perceived value, satisfaction, and involvement

Untitled

Comparison of the influence of participation in screen golf on self-esteem, loneliness, depression, social isolation, and life satisfaction between people with and without disabilities in Republic of Korea

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