Customer satisfaction and expenditure behaviour in musical festivals

Abstract

We evaluate the determinants of the two different types of tourists’ expenditure behaviour at a musical festival: the expenditure per day in the city of the event and expenses in the enclosure during the event. We prove that the domestic tourists who live out of the town of the event and foreigners who came purposely for the event spend more in the enclosure. Comparing the expenditures in the city, foreigners spend more in town than the nationals who came from out of the city. Four distinct factors of satisfaction emerged in the application of the factorial analysis: organization of the festival, kind of music, conditions of the enclosure and accessibility to the venue. It was also found that the most satisfied with the event also have a higher propensity to spend more on the enclosure and in the city. This research reveals an important framework for event managers and for politicians. The results of this study will be important for the promotion and dissemination by the event organization to the extent that marketing campaigns should be directed to the identification of socio-demographic characteristics of the tourists, the factors of satisfaction and the lovers of the event that positively contribute to the expenditure in the city and in the enclosure. The results may be of interest to politicians, as the event, if properly assessed and planned, can be used as important marketing strategy in cities where it occurs. Moreover, this kind of event is already part of an itinerary tourism tour and for this reason, its social, cultural and economic importance will have to be properly assessed.

Between Fire and Ice: Experiences of the Persian Fire Festival in a Nordic Setting

“…"All places work well but just in Skansen the Swedish cultural heritage is linked to the Iranian which for me added something extra." These results are partly in line with many previous studies that included mutually interlinked issues which are applicable to different types of events, such as: positive feelings and experiences; satisfaction; loyalty; and intention to revisit the festival [51,61,62,72,74,85].…”

“…There can also be a relationship between a good quality of the festival (quality of activities, experiences, products and services), created value for the visitors and satisfaction and loyalty [51,76,[80][81][82][83][84]. Relatively odd factors such as government policy, environmental quality, spatial crowding and their positive impact on visitors' satisfaction and loyalty were also touched by authors [62,85].…”

Curiosity as Brazilian tourist motivation in visiting Europe

“…To empirically validate the proposed research hypotheses, the technique of structural equation modeling (SEM) was employed using AMOS 22.0 and the maximum likelihood method of estimation. Structural equation modeling is commonly adopted in tourism marketing literature in general (Lee et al, 2004;Bosque & Martin, 2008;Nowacki, 2009) and specifically in tourism studies (Chi and Qu, 2008;Wang et al, 2016;Yoon & Uysal, 2005). This technique allows to statistically test multiple relationships among variables measured with multiple items.…”

The evaluation of the perceived value of festival experiences: the case ofSerralves em Festa!

“…One of the important values visitors tend to assign to an event like a cultural festival depends on the level of satisfaction felt after the consumption. The satisfaction is often focused as a factor that affects, not only the economic value of the event, but it also increases the probability of future attendances, as pointed out in several studies (Shultz et al, 1998;Bolton and Lemon, 1999;Ross and Wall, 1999;Homburg et al, 2005;Schofield and Thompson, 2007;Taylor and Grandjean, 2009;Xuewang et al, 2011;Mason and Nassivera, 2013;Lee et al, 2013;Saayman and Saayman, 2014;Choi et al, 2015;Borges et al, 2016).…”