Purpose The purpose of this paper is to evaluate the perception of tourists in relation to corporate social responsibility (CSR) practices in the city of Porto as a tourism destination in three main domains as follows: community, environment and customer’s perception on the effect of the creation of corporate social responsibility image (CSRI) and if this produces a direct effect in brand love (BL). At the same time, it evaluates the effect of tourist engagement in the BL destination. Design/methodology/approach A sample of 958 complete answers that were collected through a questionnaire, which was administered to tourists in the city of Porto is used. The exploratory factor analysis, the confirmatory factor analysis and the structural equation modelling are appliedto analyze the data. Findings Empirical results indicate that the city of Porto should invest to increase the CSR activities to develop a positive CSRI in the tourist’s perceptions, thus reinforcing their emotions and engagement. The feelings of BL and brand engagement (BE) are sensations characterized by a strong character that can increase the competitiveness of a tourism destination with favourable and unique associations. Practical implications This is the first time that this evaluation has been carried out for the city of Porto, providing useful information to design the destination’s brand identity so as to differentiate it from other competing destinations. Originality/value This research aims to fulfil the aforesaid gaps related to the effect of the three dimensions of CSR in the consumer perceptions of CSRI applied to tourism destinations and use the BE and the consumer perception of CSRI to establish a positive relationship, as a BL, with a city destination.

No abstract

The study aims to characterize, for the first time, the emotional intelligence profile of the tourists visiting the city of Porto as well as to observe its influence on the intention to return and activities perfomed during the stay, along with other sociodemographic factors,To achieve these purposes, we used a sample of 886 responses with the following purposes: on the one hand, to get the emotional intelligence constructs by applying the confirmatory factorial analysis, and on the other hand, to apply a logit model to describe the intention to return. Four constructs of tourists' emotional intelligence emerged: emotion regulation, emotion use, evaluation of their own emotions, and evaluation of others' emotions. . The first construct was indicated as the most important leading us to conclude that tourists have the ability to control their own emotions, presenting a strong emotional control. The four constructs and different variables of the tourists' socio-demographic profile show a positive effect on the intention to return. This type of information is highly useful for the sector since it allows the definition of communication strategies and guides businesses to adapt to the profile of tourists.

Tourists’ demand for outdoor sport-related activities has been growing in the last decade, leading to the recognition of the outdoor tourism potential of the development of rural and urban areas where the activities could take place. While the literature has recognized this potential, its features and the existing conditions for its practice are often not fully comprehended, mainly due to the lack of measurement systems and performance indicators. This study addresses this gap by proposing a wide-ranging assessment matrix of nine outdoor-related activities, employing northern Portugal as a study area. Based on an exploratory qualitative analysis employing semi-structured interviews with key stakeholders (public, private and third sector), the main contribution of this study lies in the development of the outdoor tourism assessment matrix (OTAM) to collect data. The OTAM matrix aims to identify and assess the conditions, namely the infrastructure and resources, for the practice of outdoor and sport tourism-related activities within the sustainable development pillars. The nine matrices comprising the OTAM allow the identification of the places where the outdoor activities can be practiced, and the conditions under which they can contribute to the definition of the development strategies of outdoor tourism.