Emotional Intelligence Profile of Tourists and Its Impact on Tourism

Borges, Ana Pinto; Vieira, Elvira; Lopes, João M.

doi:10.1080/1528008x.2021.1964413

Cited by 10 publications

(12 citation statements)

References 90 publications

(155 reference statements)

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“…Finally, the FQFD analysis of this study revealed that brand attachment has a significant influence on the choice of brand experience strategy management plans, both in the data sets analyzed and in different groups (young and older consumers) [69]. In other words, when consumers experience a brand, it evokes positive and multiple psychological attachments and has a favorable impact on the emotional bond between consumers and the brand [70]. This confirms the findings of Japutra et al's [71] exploratory study, which found that young consumers in the UK showed attachment to Fatface Clothing because of their enjoyment of the service experience offered by the retailer.…”

Section: Discussion Of Resultsmentioning

confidence: 72%

A Multidimensional Fuzzy Quality Function Deployment Design for Brand Experience Assessment of Convenience Stores

Hsu

Lin

2021

Mathematics

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In the past, few studies have explored brand attachment and how to deliver the content of a strategic management program through brand experience. The purpose of this study is to construct an integrated model of consumer brand attachment and brand experience. It also applies the fuzzy quality function deployment (FQFD) method to develop a value competitive strategy model of convenience stores. The respondents were split across two stages. In the first stage, 265 consumers were surveyed on the importance of brand attachment; in the second stage, 38 experts and scholars were invited to evaluate the content of a strategic management program. The results showed that for three convenience store brands, the levels of brand attachment of the young and older customer groups each had their own advantages and must be strengthened. Taking 7-Eleven as a practical implications example, we can learn from the analysis that young customers believe “brand prominence” is the most important factor, followed by “brand passion”, “brand affection”, and “brand–self connection”. As for older customers, the order from most to least important was “brand–self connection”, “brand affection”, “brand prominence”, and “brand passion”. The originality value is that this study extends previous research findings in measuring and building brand attachment frameworks and importance assessments while providing a sound demonstration of enhancement strategy solutions.

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Section: Discussion Of Resultsmentioning

confidence: 72%

A Multidimensional Fuzzy Quality Function Deployment Design for Brand Experience Assessment of Convenience Stores

Hsu

Lin

2021

Mathematics

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“…Notably, such a result may appear because the questionnaire was completed while the respondents were conscious of other people's grooming behaviour. In this vein, the study outcome is partially associated with Borgers et al's [56] finding that assessment of others' emotions makes tourists' decision to return to the destination.…”

Section: Discussion Of Resultsmentioning

confidence: 94%

Does Face Consciousness Affect Tourist Behaviour at Festival Events? A Korean Perspective

Lee

Park

2021

Sustainability

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This study aimed to (1) investigate whether face consciousness (or chemyon) and playfulness affect tourist behaviour and tourist satisfaction at a festival event from a South Korean perspective and (2) identify the moderating effects of both the frequency of visits and overnight trips. Structural equation modelling was conducted with a sample of 506 adults. The outcomes indicated that face consciousness and playfulness positively influenced tourist behaviour at festival events. In turn, these impacts were conducive to tourist satisfaction. However, the results were either positive or negative depending on specific tourist behaviour. Moreover, revisit travellers and overnight travellers exerted significant moderating impacts between certain paths. The integrative model can provide objective data for destination marketers and event organisers to support the enhancement of festival events in the post-COVID-19 era. The originality of this study lies in the initial attempt to adapt face consciousness to amalgamate tourist behaviour at festival events.

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“…This method that relying on smart services can improve tourists' sense of happiness during trips [56]. Similarly, there is a guiding relationship between tourists' emotional intelligence and travel intention [57]. Based on the experience of related research, this research focuses on tourists' perception and willingness, with this method being used to help obtain accurate data from tourists' questionnaire.…”

Section: Methodsmentioning

confidence: 99%

An Impact Evaluation of the Application of Sharing Products in Tourism Services

Yang

Yun

2022

Sustainability

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This study is a discussion on the feasibility of, application, and promotion of sharing products in tourism services. The promotion and application of the current sharing concept are mostly aimed at a wide range of urban populations or urban service systems, while research on applications of the concept that target tourism services are few. This study hopes to demonstrate that, with the introduction of the sharing concept into the tourism industry, tourism services will benefit from sharing tourism products. Adopting the TAM model, the study surveyed tourists in the form of a questionnaire and obtained its data from 410 participants. The research investigated tourists’ attitudes towards sharing tourism products and the impact of sharing products in tourism services. In the SEM model test and analysis, we found that: (1) sharing tourism products is acceptable to tourists; (2) sharing tourism products brings tourists good travel experiences and improves the quality of tourism services in scenic spots; and (3) tourists can have their special needs and concerns met by sharing tourism products. These prove that tourist sharing products are a scientific and effective way for the tourism industry to improve the travel experience of tourists and to optimize the tourism service industry, and that the sharing concept is in agreeance with the climate of current economic development and the diversified needs of consumers. This research focuses on the promotion of the sharing concept in seaside tourism services. In future research, we can also try to improve the user experience, assist service management, and build a healthy economic ecological model with the application of the sharing concept in different service models and business venues.

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Emotional Intelligence Profile of Tourists and Its Impact on Tourism

Cited by 10 publications

References 90 publications

A Multidimensional Fuzzy Quality Function Deployment Design for Brand Experience Assessment of Convenience Stores

A Multidimensional Fuzzy Quality Function Deployment Design for Brand Experience Assessment of Convenience Stores

Does Face Consciousness Affect Tourist Behaviour at Festival Events? A Korean Perspective

An Impact Evaluation of the Application of Sharing Products in Tourism Services

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