Customer Satisfaction Towards Online Shopping in Jordan

Abstract

Electronic marketing is a great revolution in the age of globalization. The use of technology like digital device for better marketing result is online shopping and marketing. A seller are developing strategies to satisfy online shopper’s demand. Various researching customer behavior in the scope of online shopping to see which element can influence them toward online shopping. This research to examine the satisfaction customer in online shopping trading and how it can encourage WOM strategy in marketing of the product and service. The respondent is among society with vary background due it can show the different opinion about the satisfy in online shopping. The data collection will based on questionnaire and measure by Likert scale data. Thus, the final result was analyzed using SmartPLS along the research. The result concluded that all the variable are significant toward customer satisfaction and it can allow WOM strategy as a tool to advertised the product and service.

Trends and Transformations of E-Retailing in Jordan Sales Market: Challenges, Growth, and Potential Future Developments

“…Many consumers in Jordan and around the world value and value the convenience and time-saving nature of digital shopping (Abuhashesh et al, 2019). With just a few clicks, consumers can browse an unlimited range of products, compare prices, read reviews of others' experiences, and make purchases from the comfort of their homes (Al-Bazaiah, 2022). Eliminating the effort of traditional visits to many stores is also taken into consideration, making purchasing more enjoyable and attractive to the consumer community.…”