Customer Satisfaction with the Goods and Services Offered By MYDIN

Nazri, Muhammad Hafiz Bin Mohd; Kee, Daisy Mui Hung; Wahab, Muhammad Azamuddin Bin Abd; Subli, Aiman Bin; Azmi, Mohamad Afreza bin Mohd; Varghese, Suvin; Sinha, Tanya

doi:10.32535/ijthap.v3i1.722

Cited by 4 publications

(3 citation statements)

References 10 publications

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“…In the case of MYDIN (MYDIN is a prominent retail chain in Malaysia), the impactful slogan "Why pay more?. Buy at wholesale prices" reveals the strengths of the company, contributing significantly to its business success (Hafiz et al, 2020). This powerful slogan aligns with the notion of effective sloganization in shaping brand identity and customer perception.…”

Section: The Conceptualization Of Sloganization Dynamic Pricing and P...mentioning

confidence: 63%

Optimizing Marketing Strategies for Enhanced Sales Performance in the Travel and Tourism Sector

Kee,

Sirajudeen,

Hizer

et al. 2024

IJTHAP

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This study explores key influencing factors affecting marketing sales performance for the travel and tourism industry. Research has shown that the travel and tourism industries have become one of the important sectors. Due to uncertainties in today's highly competitive global economy, these industries have struggled to survive and sustain growth during the pandemic. Hence, it is justifiable to make further research on how to develop these industries. It is interesting to investigate factors that can enhance marketing sales performance for these industries. The literature review shows that sloganization, dynamic pricing and personal selling are three important key influencing factors. A conceptual model was proposed. Conclusion and limitations of this study are discussed in this study.

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Section: The Conceptualization Of Sloganization Dynamic Pricing and P...mentioning

confidence: 63%

Optimizing Marketing Strategies for Enhanced Sales Performance in the Travel and Tourism Sector

Kee,

Sirajudeen,

Hizer

et al. 2024

IJTHAP

View full text Add to dashboard Cite

show abstract

“…This action is important because customer satisfaction results from customer experiences after consuming certain products (Kumar, 2018). This is also the reason why customer satisfaction is crucial, as it can lead to loyalty and repeat purchase (Mohd Nazri et al, 2020).…”

Section: Customer Satisfactionmentioning

confidence: 99%

A Study On The Key Factors That Lead To Customer Satisfaction In Automobile Industry: A Case Of Perodua

Jannah¹

2023

IJTHAP

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The Perusahaan Otomobil Kedua Sendirian Berhad (Perodua) is Malaysia's largest car Manufacturer. Perodua was established in 1992, with its headquarters office in Rawang, Selangor, and over 200 outlets in Malaysia. Perodua's mission is to provide Malaysians with total mobility through practical and high-value goods and services offered with the utmost care. In the very competitive auto market, manufacturers seek features for their new models to help them stand out from their competitors. In 2019, Perodua recorded the highest market share, which is 40% for the Malaysian vehicle market. This research analyzes the factors that make customers feel satisfied with purchasing from Perodua. The other aim of this research would be to recognize the current degree of consumer loyalty, to distinguish the connection between factors, and ultimately to give suggestions/recommendations on product improvement. A questionnaire would be carried out using a google form to a total of 100 respondents for data collection. This research found that vehicles' appearances, standing charges, and resale value were related to customer satisfaction, while safety features did not significantly relate to customer satisfaction.

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“…Simultaneously, customer satisfaction may be described as a post-purchase evaluative appraisal of a certain purchased occasion in terms of a transaction-specific experience (Yu, Wu, Chiao, & Tai, 2007). Mohd Nazri et al (2020) state that customers obtain satisfaction when their needs are met by effortlessly consuming a product or service. Therefore, customer satisfaction is very vital for every company in order to estimate the supply and demand of their product in the market.…”

Section: Customer Satisfactionmentioning

confidence: 99%

Why Do You Still Want to Buy Hp Laptop? A Study of HP’S Customer Satisfaction

Yusof

2023

APJME

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HP (Hewlett-Packard) Company was founded in July 1939 in California. This American multinational company is well known for providing electronic devices, especially laptops and computers globally. However, this research focuses on the laptop that has been produced by HP company. The purpose or objective of the study is to discover the elements that influence consumer satisfaction towards HP laptops. The research's primary goals are to evaluate the amount of customer satisfaction with HP laptops. The researchers provide survey questionnaires via google form to collect the Primary data, and the researchers also refer to the relevant articles, journals, and other material to find secondary data. The results show that Relationship marketing and Price Satisfaction have a significant positive relationship with customer satisfaction. Those lead Relationship Marketing and Price Satisfaction of HP will increase customer satisfaction.

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Customer Satisfaction with the Goods and Services Offered By MYDIN

Cited by 4 publications

References 10 publications

Optimizing Marketing Strategies for Enhanced Sales Performance in the Travel and Tourism Sector

Optimizing Marketing Strategies for Enhanced Sales Performance in the Travel and Tourism Sector

A Study On The Key Factors That Lead To Customer Satisfaction In Automobile Industry: A Case Of Perodua

Why Do You Still Want to Buy Hp Laptop? A Study of HP’S Customer Satisfaction

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