2021
DOI: 10.1016/j.jretconser.2021.102588
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Customer segmentation by web content mining

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Cited by 41 publications
(28 citation statements)
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“…Based on the results of cross tabulation from analysis cluster, we can classify consumers based on consumer behavior, especially in psychographic characteristics. Accordance to (Zhou et al, 2021), customer segmentation can be performed to group customers with distinguishable shopping behavior. This study identifies eight clusters in online shopping consumers (Table 6).…”
Section: Discussionmentioning
confidence: 99%
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“…Based on the results of cross tabulation from analysis cluster, we can classify consumers based on consumer behavior, especially in psychographic characteristics. Accordance to (Zhou et al, 2021), customer segmentation can be performed to group customers with distinguishable shopping behavior. This study identifies eight clusters in online shopping consumers (Table 6).…”
Section: Discussionmentioning
confidence: 99%
“…One of the attractive features of e-commerce is provides various ranges and selections to shop for consumers. Understanding customer characteristics for personalized marketing strategies is a key to a sustainable e-commerce business (Zhou et al, 2021).…”
Section: Introductionmentioning
confidence: 99%
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“…Como tais características, pode-se citar interesses, comportamento, localizac ¸ão geográfica, entre outros. Com os perfis dos clientes trac ¸ados, eles podem auxiliar uma empresa a concentrar recursos em públicos específicos, personalizar campanhas de marketing ou avaliar comportamento de pagamento dos clientes com o intuito de categorizá-los para processamento posterior [Zhou et al 2021].…”
Section: Motivac ¸ãO E Objetivosunclassified