Customers’ Attitude Towards Online Shopping of Sambalpuri Handloom: A Study on Sambalpur District

Abstract

The present study attempts to assess the attitude of consumers towards the online purchase of sambalpuri handloom. Orissa has one of India's oldest and biggest Handloom weaving Industries, it helps thousands of weavers, craftsmen and artesian. The power loom dominates textile production in India and has encroached upon the handloom sector's traditional market because of a lack of proper marketing. (Vinayagamoorthy & Baskaran, 2018). Primary Data has been collected from 280 respondents and analyzed through Garett ranking techniques. The demand for Sambalpuri Handloom is always consistent because of the rising demand for Sambalpuri Handloom as a brand (Ghosh & Jena, 2018). For this reason, the current study intends to assess the consumer's attitude towards online shopping of Sambalpuri handloom. This study will undoubtedly assist marketers in understanding the motivations behind Sambalpuri handloom purchases made online.

Unveiling Trends: A Bibliometric Analysis of E-commerce and Consumer Awareness in the Digital Age

“…Businesses that observe shifts in customer behavior can make the necessary adjustments to what they are providing to customers (Naik et al, 2023). A large variety of products and price comparison are two other reasons why customers purchase goods from any e-commerce website (Maharana & Acharya, 2023). To understand the concept of ecommerce and consumer awareness we will have to understand the various terms and concept, some of them are pointed here like -Consumer Behavior, it's critical to comprehend consumer behavior online, including preferences, surfing habits, and purchase decisions.…”