Customers’ Awareness of Corporate Social Responsibility in Vietnam and Poland: a Comparative Analysis

Abstract

<jats:p>Corporate Social Responsibility (CSR) has become one of emerging issues in such countries as Vietnam and Poland and in the rest of the world. This is due to the advantages it brings to socio‑economic sustainable development or the living environment. The focus of this research is to present a comparative analysis of the current understanding, awareness and attitudes of Polish and Vietnamese customers. The study employs quantitative analyses and some tools of descriptive statistics to show that although Vietnamese and Polish customers have a rather positive attitude towards the issues related to CSR, they are still not interested in CSR reports on companies’ reputation and image as well as environmental pollution. Moreover, customers also pay attention to low prices rather than the CSR reputation of companies. By utilising the Mann‑Whitney U Test, this study shows that even though both countries are seen as transitional economies, there are certain differences in attitudes towards and awareness of CSR activities between Vietnamese and Polish customers.</jats:p>

Cultural values and energy-saving attitude-intention-behavior linkages among urban residents: a serial multiple mediation analysis based on stimulus-organism-response model

“…However, prior studies illustrated inconsistent findings regarding the effects of cultural dimensions on pro-environmental behaviors, and mainly focused on green purchase behaviors (Sreen et al. , 2018; Doanh and Gadomska-Lila, 2020; Halder et al. , 2020; Cho et al.…”

Employee competence development in corporate volunteering

“…This form of active membership in and giving back to local communities has been found to positively impact corporations’ role as responsible corporate citizens (Grant, 2012a; Muthuri et al , 2009; de Gilder et al , 2005; Logsdon and Wood, 2005). It improves their external relations, including future hires, business partners, suppliers or customers (Mirvis, 2012; Booth et al , 2009; Greening and Turban, 2000; Doanh and Gadomska-Lila, 2020). Internally, volunteering has been argued to increase employees’ attraction to their employer, their motivation for the work they do and their retention (Cook and Burchell, 2017).…”

The Moderating Role of CSR Associations on the Link between Brand Awareness and Purchase Intention

“…The scope and awareness of CSR issues have changed over time. With several decades of CSR research and development, numerous definitions have been proposed by scholars, organizations, business communities and governments all over the world (Doanh & Gadomska-Lila, 2020). Indeed, evidence of the attention of the business community in the social perspectives of firm behavior can be discovered from the mid-twentieth century (van Marrewijk, 2003).…”

“…Secondly, the number of empirical studies of the impacts of CSR associations on consumer purchase intention is still rather few and the models proposed are also very simple, and usually include CSR associations, attitude toward the company, and/or consumer purchase intention (Wongpitch et al, 2016). In Vietnam, the CSR concept is still in the early stage (Doanh & Gadomska-Lila, 2020) and many consumers are not aware of CSR associations adequately, particularly in ethical and philanthropic degree (Bala & Yeung, 2009). The lack of understanding can become a barrier to consumer sensitivity to CSR associations and explains why CSR associations cannot be paid attention to when appraising a company and its products (Maignan, 2001).…”