The Moderating Role of CSR Associations on the Link between Brand Awareness and Purchase Intention

HOANG, Xuan Lam; Nguyen, Thi Kim Chi; LY, Hoang Mai; Luong, Thu; NGUYEN, Thi Thanh Quy

doi:10.13106/jafeb.2020.vol7.no6.233

Cited by 12 publications

(10 citation statements)

References 43 publications

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“…This study also proves that purchase intention can be increased through good perceived CSR. This finding is supported by several previous studies by Dang et al (2020;Hoang et al 2020;Cheng et al 2021;Gupta et al 2021). Alniacik et al (2020 found that the relationship between CSR and purchase intention can be strengthened by the presence of a personal value orientation.…”

Section: Discussionsupporting

confidence: 91%

“…CSR can be interpreted as an agreement between the social environment and the company. However, it can also be understood as a social demand that must be faced by companies if they want to exist (Hoang et al, 2020). The benefits obtained from CSR activities are not only for the community, as companies also benefit from CSR, one of which is an increase in purchase intention from consumers (Dang et al, 2020;Hoang et al, 2020).…”

Section: Perceived Csr On Purchase Intentionmentioning

confidence: 99%

“…However, it can also be understood as a social demand that must be faced by companies if they want to exist (Hoang et al, 2020). The benefits obtained from CSR activities are not only for the community, as companies also benefit from CSR, one of which is an increase in purchase intention from consumers (Dang et al, 2020;Hoang et al, 2020). Consumer interest in buying a product or service is influenced by various factors, such as the company's social role.…”

Section: Perceived Csr On Purchase Intentionmentioning

confidence: 99%

“…Therefore, CSR at this time is not only a social activity but also as a strategy to improve reputation and can lead to increased sales. Some literature proves that there is indeed a significant influence of CSR on purchase intention (Dang et al, 2020;Hoang et al 2020;Cheng et al 2021;Gupta et al 2021). Alniacik et al (2020 found that the relationship between CSR and purchase intention can be strengthened by the presence of a personal value orientation.…”

Section: Perceived Csr On Purchase Intentionmentioning

confidence: 99%

See 3 more Smart Citations

The Linkage of Perceived CSR, Corporate Reputation, Organizational Commitment, and Purchase Intention

Badawi

Jufri

Prasetyo

et al. 2022

Acad. J. Interdiscip. Stud.

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The ongoing pandemic has resulted in various parties being affected both economically and socially. This makes social issues become very sensitive. For companies, efforts that can be made to help deal with the pandemic while improving performance are CSR (corporate social responsibility). Some literature proves the positive influence of CSR on company reputation, organizational commitment, and purchase intention. Therefore, this study aims to analyze the relationship between perceived CSR to company reputation, organizational commitment, and purchase intention. The type of this study is quantitative research with primary data obtained through distributing questionnaires on 310 employees in the Indonesian cement industry. The data analysis in this study is carried out using a structural equation modeling with SmartPLS software. The results of the analysis show that perceived CSR has a significant influence on corporate reputation, organizational commitment, and purchase intention. The findings also prove that there is a significant influence of corporate reputation and organizational commitment on purchase intention. This research also provides some strategic suggestions for companies in the cement industry to improve their reputation, commitment, and purchase intention of their consumers. This study contributes to broader exploration of a research model related to the positive impact of CSR on the company's internal aspects, namely organizational commitment and purchase intention, and external aspect, namely the corporate reputation. Received: 25 October 2021 / Accepted: 2 February 2022 / Published: 5 March 2022

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Section: Discussionsupporting

confidence: 91%

Section: Perceived Csr On Purchase Intentionmentioning

confidence: 99%

Section: Perceived Csr On Purchase Intentionmentioning

confidence: 99%

Section: Perceived Csr On Purchase Intentionmentioning

confidence: 99%

See 2 more Smart Citations

The Linkage of Perceived CSR, Corporate Reputation, Organizational Commitment, and Purchase Intention

Badawi

Jufri

Prasetyo

et al. 2022

Acad. J. Interdiscip. Stud.

View full text Add to dashboard Cite

show abstract

“…Even in 2019, based on the MarkPlus survey, Shopee became the most embedded brand of e-commerce in Indonesian women's minds (Masitoh et al, 2019;www.industry.co.id, 2019). Products that have a high level of brand awareness will influence consumer purchasing decisions (Lee et al, 2019;Mashur et al, 2020;Hoang et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

Reflective Model of Brand Awareness on Repurchase Intention and Customer Satisfaction

Ilyas¹,

Rahmi²,

Tamsah³

et al. 2020

JAFEB

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This study aims to analyze and confirm brand awareness' role in influencing the repurchase intention both directly and indirectly on customer satisfaction variables and repurchase intention variables. The contribution brought by this study is to reflect manifest variables such as recall, purchase, and consumption. The number of respondents in this study was 200 samples using the online survey data collection method (Google form), while the research approach is quantitative explanatory. The data analysis test tools include the Structural Equation Modeling (SEM) approach with AMOS as a statistical data analysis software and Sobel test to indirectly test the relationship. This study consists of four hypotheses, of which three hypotheses are positively and significantly related (brand awareness on repurchase intention, brand awareness on customer satisfaction, and customer satisfaction on repurchase intention). Through indirect relationship, namely, brand awareness on repurchase intention through customer satisfaction, the study showed no significant effect. In a comprehensive way, this study emphasizes the factor of customer satisfaction as a determinant of consumer loyalty and repurchase intention. Therefore, creating optimal customer satisfaction, service excellence, promotion and massive advertising, guaranteeing the safety and ease-of-use apps, and ease of shopping, especially for e-commerce industry, is a serious concern.

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Corporate social responsibility and behavioral intentions: A mediating mechanism of Brand Recognition

Singh

Kathuria

Puri

et al. 2023

Corp Soc Responsibility Env

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In recent years, corporate social responsibility (CSR) has attracted a lot of attention from academics and businesspeople as an essential part of any company's ability to thrive. Many research papers had published focusing on CSR. However, very few studies examine CSR's multidimensions (economic, philanthropic, environmental, and ethical) on behavioral intentions with the mediating impact of brand recognition. To explore customer's hotel experiences, the proposed hypotheses were tested with a Structural equation model. Results show that all forms of CSR (ethical, economic, environmental, philanthropic) positively relate to the hotel's brand recognition and behavioral intentions (revisit intention, making recommendations, willingness to pay more). The link between CSR and behavioral intention is found to be significantly mediated by brand recognition. Because of this, the current study has developed a theoretical framework to explain the interplay among CSR factors, brand recognition, and consumer behavioral intention. By checking CSR activities' impact as a focal factor in enhancing hospitality industry facilities, this study offers empirical implications for hotels.behavioral intentions, brand recognition, corporate responsibility, corporate image | INTRODUCTIONHospitality is a very ancient tradition in India. Among the world's other very diversified nations is India, which provides visitors with various low-cost recreation options that include heritage, cultural and natural attractions (Gupta, 2017). Several studies have found that guests often chastise hotels for using disproportionate quantities of numerous natural resources, such as food, electricity, and water, to offer the best

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The Moderating Role of CSR Associations on the Link between Brand Awareness and Purchase Intention

Cited by 12 publications

References 43 publications

The Linkage of Perceived CSR, Corporate Reputation, Organizational Commitment, and Purchase Intention

The Linkage of Perceived CSR, Corporate Reputation, Organizational Commitment, and Purchase Intention

Reflective Model of Brand Awareness on Repurchase Intention and Customer Satisfaction

Corporate social responsibility and behavioral intentions: A mediating mechanism of Brand Recognition

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