PurposeSocial media technology use has elicited an increased interest among academicians and researchers worldwide. The present study examines the latent constructs, such as social media technology use (SMTU), innovation capability (IC), entrepreneurial orientation (EO) and innovation performance (IP), which have not been studied by researchers in the past. The purpose of the study is to examine the impact of SMTU and IC on EO and highlight the impact of EO on IP.Design/methodology/approachA questionnaire survey was conducted to collect data from 164 entrepreneurs, which included CEO/owners, managers or founders of start-up companies from India. The data were analysed with the structural equation model technique.FindingsThe results demonstrate that the model proposed in this study supports all the hypotheses of SMTU, IC, EO and IP. The results of this study provide evidence for the importance of SMTU as a crucial factor that came out from the analysis of Indian entrepreneurs which reiterates the point that the user-generated content could be very important. The results of the research show that entrepreneurs value and are looking forward to using social media for getting individual reviews from consumers about their marketing campaigns, product development and innovation.Practical implicationsAt the level of practice there are significant implications for decision-makers in start-up firms to become more attuned to how SMTU can significantly add importance to the customer experience. This study would also help managers and policymakers in understanding the importance of SMTU when seeking to improve the performance of the organizations.Originality/valueOwing to the increasingly collaborative innovation environment in entrepreneurship, the authors draw the attention of managers to the need of SMTU for innovation actions and provide a logical framework to guide action for organizational analysis.

Aim: The purpose of our study was to analyze the knowledge and attitude of conservative as well as endodontic practice among dental professionals during coronavirus pandemic situation. Methodology: A cross-sectional study was conducted over a period of 3 months among 1256 dental surgeons, which included 400 MDS and 856 BDS dentists. Questionnaire assessed knowledge of the participants about COVID-19, risk assessment about the pandemic, preparedness of the participants, as well as specific precautions in cases which require conservative and endodontic treatment strategies against COVID-19. Results: It was observed that around 83% of the study participants felt that rubber dams are a useful tool to prevent cross-infections, even COVID-19. However, COVID-19 prevention techniques such as use of low-speed handpiece and chemicomechanical techniques were preferred by a smaller number of participants: 25% of participants by former, only 12% for the latter. To prevent aerosol splatter, use of high-volume suction was preferred by 49% of dental surgeons. Conclusion: In our study, we concluded that dental surgeons, who come under high risk category; had good basic knowledge about COVID-19 disease process as well as transmission. However, it is imperative that these clinicians need to be extra cautious in handling cases during this pandemic time and limit the disease spread as well.

In recent years, corporate social responsibility (CSR) has attracted a lot of attention from academics and businesspeople as an essential part of any company's ability to thrive. Many research papers had published focusing on CSR. However, very few studies examine CSR's multidimensions (economic, philanthropic, environmental, and ethical) on behavioral intentions with the mediating impact of brand recognition. To explore customer's hotel experiences, the proposed hypotheses were tested with a Structural equation model. Results show that all forms of CSR (ethical, economic, environmental, philanthropic) positively relate to the hotel's brand recognition and behavioral intentions (revisit intention, making recommendations, willingness to pay more). The link between CSR and behavioral intention is found to be significantly mediated by brand recognition. Because of this, the current study has developed a theoretical framework to explain the interplay among CSR factors, brand recognition, and consumer behavioral intention. By checking CSR activities' impact as a focal factor in enhancing hospitality industry facilities, this study offers empirical implications for hotels.behavioral intentions, brand recognition, corporate responsibility, corporate image | INTRODUCTIONHospitality is a very ancient tradition in India. Among the world's other very diversified nations is India, which provides visitors with various low-cost recreation options that include heritage, cultural and natural attractions (Gupta, 2017). Several studies have found that guests often chastise hotels for using disproportionate quantities of numerous natural resources, such as food, electricity, and water, to offer the best

Social media marketing has garnered a lot of attention in recent times. Regulators, however, do not have any established frameworks to exert a level of control on social media marketing activities. Furthermore, some research studies have shown that control at an organizational level does not appear to be either formal or particularly strong. There are other areas that require investigation as well, such as confusion on the use of personal accounts for marketing the organizations’ products and services, the pressure of releasing media content at speed and the possibility of misuse of any information that is disseminated. There is no doubt social media is an attractive channel for marketing purposes given its free usage and scale of adoption by consumers; however, there is a considerable risk it can be misused as well. Hence, it can be argued that strong control systems should be in place. The case of multiple fatalities in a mob-lynching in India, allegedly as a result of the so-called ‘fake news’ being disseminated via the social media platform Whatsapp, has caught the attention of the Indian government, which is seeking to exert more control over social media channels. Thus, this article critically examines the issue of control over social media marketing in India, and makes suggestions for the creation of a robust control and regulatory framework for the same. This study broadens our understanding of the roles of regulatory framework in social media marketing context.

No abstract