Customers’ behavioral intensions towards gas stations fast-food outlets in Egypt.

Abstract

With the Egyptians' changing lifestyle, especially working people and students are seeking easy access and rapid solutions. Gas stations convenience stores are continuing to grow and attract more customers. This study aims to determine how the general behavioral intentions of customers are influenced by characteristics present at fast-food outlets found in gas stations, such as the quality of the food, convenience, perceived service quality, and price.This study presents the results of a questionnaire survey completed by 350 consumers at three of Cairo's best convenience stores: Circle K, One the Run, and Bonjour. A convenience sample was used in this study in order to achieve the aim of the research. This questionnaire consisted of five main sections, 21 items based on a seven-point Likert -scale (from strongly disagree to strongly agree) was used to measure customers' opinions regarding food quality, service quality, convenience, perceived value, and behavioral intention. All four of the hypotheses were supported, and four of them were confirmed. The findings show that behavioral intention has a positive correlation between food quality, convenience, perceived price and service qualityThe findings of this study can be used by the owners and managers of fast-food outlets located inside gas stations to assess how satisfied customers are with the quality attributes and whether they plan to return or refer others. They can eventually sustain and grow their enterprises if their consumer bases are happy.

Exploring the moderating effect of brand image on the relationship between customer satisfaction and repurchase intentions in the fast-food industry

“…, 2022). At the same time, a response is provided to the recommendation of Kamel and Monsaur (2023) who suggested that the influence of PE on the CS of fast-food be evaluated.…”