This research aims to measure the impact of customer relationship management (CRM) on customer retention (CR) in a sample of five-star hotels in Cairo. CRM is a technology for managing all your company's relationships and interactions with customers and potential customers. The goal is simple: improve business relationships to grow your business. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability. For this purpose, online questionnaires were directed to a random sample of customers in the investigated hotels. A number of 400 forms was distributed, among them 350 forms (88%) were completed and valid for analysis. The research hypotheses tested through multiple regression using statistical package for social science (SPSS 25). The results showed that CRM positively affect CR. Also, the results illustrated that the present investigation states that this concept is well understood by the hotels as assumed by the participants' responses through the survey study.

With the Egyptians' changing lifestyle, especially working people and students are seeking easy access and rapid solutions. Gas stations convenience stores are continuing to grow and attract more customers. This study aims to determine how the general behavioral intentions of customers are influenced by characteristics present at fast-food outlets found in gas stations, such as the quality of the food, convenience, perceived service quality, and price.This study presents the results of a questionnaire survey completed by 350 consumers at three of Cairo's best convenience stores: Circle K, One the Run, and Bonjour. A convenience sample was used in this study in order to achieve the aim of the research. This questionnaire consisted of five main sections, 21 items based on a seven-point Likert -scale (from strongly disagree to strongly agree) was used to measure customers' opinions regarding food quality, service quality, convenience, perceived value, and behavioral intention. All four of the hypotheses were supported, and four of them were confirmed. The findings show that behavioral intention has a positive correlation between food quality, convenience, perceived price and service qualityThe findings of this study can be used by the owners and managers of fast-food outlets located inside gas stations to assess how satisfied customers are with the quality attributes and whether they plan to return or refer others. They can eventually sustain and grow their enterprises if their consumer bases are happy.

Basically Human Resources Management (HRM) is a series of integrated decisions that form the employment relationship. The human resource department plays a major role in hotel industry in helping plan the system and performance standard. Human resource management methods are a crucial part of the HRM process, thus it's crucial to look into how they are being adopted in the service sector. Since the productivity and efficacy of people in firms primarily drive the service sector. This study aims to illustrate the impact of human resources management practices on organizational performance in a sample of five star hotels in Greater Cairo. To achieve this aim, a selfadministered questionnaire was used to investigate the hotel employees' in terms of HR practices and its impact on organizational performance. A total of 300 forms distributed to hotel employees; 253 completed forms were valid representing 84% response rate. The findings showed that HRMP (selective hiring, employee training and compensation and rewards) positively affect organizational performance. The study recommended that hotels must have an effective recruitment strategy in order to hire qualified and competent employees.

No abstract