Customers' loyalty to tablet commerce in Nigeria

Abstract

A visit to a traditional or online retailer with the wide variety of electronic devices -desktops, laptops, tablets, and smartphones, clearly, each device is capable of e-commerce activity and a device will be adopted according to a consumer's perceptions of value. Given the importance of human, cultural and personal values, this study purposefully selected Nigerian tablet consumers to better understand the factors that impact on the adoption of mobile commerce and tablet commerce in a developing economy. The survey administered was a hardcopy to the academic community in Nigeria with (n=312) participants. To measure the hypothesized latent constructs through the indicators that represent each of the underlying constructs, the authors embarked on three steps: a confirmatory factor analysis, partial least squares-structural equation modelling and probe the tablet commerce structural relationship by running a bootstrapping. This study filled a vacuum in the extant studies in developing countries by taking into cognizance the prominent status of mobile devices most especially tablet with the theory of trust, privacy, reputation, ease of use and loyalty with gender moderation. The study also gives future direction to the tablet commerce practitioners.

The adoption of Software Engineering practices in a Scrum environment

“…In the quantitative section, the reliability and construct validity of the measuring items were tested. The values of composite reliability and average variance extracted (AVE) were greater than 0.7 and 0.5, respectively for convergent validity which is tandem with Olaleye et al (2020a) and Olaleye, Sanusi, and Salo (2020b). Both descriptive and inferential statistics were utilized which include frequency, percentages, mean, standard deviation (SD) and t-test.…”

Usability, Security and Trust of E-commerce Websites: The effect on the Nigerian E-shopper

“…In the same vein, [18] also highlighted the importance of trust in online shopping in Nigeria. Their work on u-commerce (ubiquitouscommerce) involving online shoppers in Nigeria, revealed that trust was pivotal in increased user perception and experience, noting that usability and privacy directly impact users' experiences.…”

The antecedents of repurchase intention in Indonesian e-commerce marketplace customers during the COVID-19 pandemic with age as a moderating variable: A study on e-commerce marketplace customers in Java

“…Consumers like and will visit shopping websites with a simple and accessible user interface, which leads to satisfaction and increase in online repurchase intention (Rehman et al, 2019). A previous study has found that a system that is easy to use will be more widely accepted than those that are not (Olaleye et al, 2020).…”

“…However, empirical examinations of this issue revealed inconsistent results. For example, some scholars (Kahar et al, 2019) failed to find evidence that perceived ease of use influences repurchase intention, but other scholars (Olaleye et al, 2020;Trivedi & Yadav, 2020;Purani et al, 2019;Ozturk et al, 2016) found that this factor significantly influences repurchase intention. A similar issue was found in an empirical study on shopping experience, where several researchers (Quan et al, 2020) failed to find evidence that shopping experience influences repurchase intention, but other scholars (Japutra et al, 2021;Cachero-Martínez & Vázquez-Casielles, 2021;Jafarpour et al, 2017;Bilgihan, 2016) found that this factor significantly influences Repurchase Intention.…”

“…Such inconsistent results left a research gap that serves as the basis for the researcher to re-examine the relationship of perceived ease of use and shopping experience toward repurchase intention in e-commerce marketplace users in Java during the COVID-19 pandemic. Following the precedents set by previous studies (Molinillo et al, 2020;Olaleye et al, 2020;Kang & Namkung, 2019;Huang, 2017;Polcharoensuk & Yousapornpaiboon, 2017;Bilgihan, 2016;Xiao et al, 2016), e-trust was added as a mediating variable to address the gap from previous studies and amplify the influence of perceived ease of use and shopping experience on repurchase intention.…”