Customers on the web are not all created equal: the moderating role of internet shopping experience

Chiagouris, Larry; Ray, Ipshita

doi:10.1080/09593961003701767

Cited by 15 publications

(11 citation statements)

References 70 publications

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“…Given this diffusion of broadband diffusion from the south-east we might also expect internet usage to be higher in similar communities in the south-east compared with further northin other words, to see a higher market share within prospering young families in the south-east compared with prospering young families in the north-east. The rationale for this hypothesis comes from surveys that have shown that early adopters of online channels are more likely to buy a wider range of products and more frequently than late adopters (Chiagouris & Ray, 2010;Liu & Forsythe, 2011;Shih & Venkatesh, 2004). Figure 7 plots the spatial diffusion of e-commerce shopping since 2007; it seems to support the idea that on a like-for-like basis the more highly urbanized consumers of the south are more advanced in their internet usage (see also Figure 6.…”

Section: A Geodemographic Analysismentioning

confidence: 92%

“…Wrigley and Currah (2006) note the importance of having a workable 'back region' strategy of stores or distribution depots to support and handle e-commerce orders (one of the reasons why e-commerce remains in their opinion a geographically grounded business). In addition, there is evidence that the quality of websites is important in determining usagee-commerce will expand more quickly if the sites are attractive, which might include reputation, reliability, ease of navigation, ability or ease of product substitution, design and ease of interaction (Chiagouris & Ray, 2010;Kang & Kim, 2006;Wrigley & Currah, 2006). Stern (1999) was among the first commentators to identify a greater likelihood of success for certain products than others.…”

Section: The Acxiom Research Opinion Poll (Rop)mentioning

confidence: 99%

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The emerging geography of e-commerce in British retailing

Clarke

Thompson

Birkin

2015

Regional Studies, Regional Science

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This paper explores the growth of e-commerce in British grocery retailing and examines the spatial variations in e-commerce usage. The main data source is a large commercial consumer survey (Acxiom's Research Opinion Data) rarely used by academics to date. Using these data in combination with census data, the paper addresses a number of key questions. After outlining key trends in the dataset on e-commerce usage (by product and over time) the first research question is: How do e-commerce purchases vary by geodemographic group? To answer this question, we explore e-commerce usage by age, sex and social class. The second key question is: Does e-commerce usage vary by type of geographical region? Thus, we explore variations in usage for urban and rural areas. The dynamics of urban-rural diffusion are also addressed hereby examining, in addition, the spread of broadband use across Britain. The last question is: To what degree do e-commerce sales vary by access to physical stores? This is addressed by examining consumers' home locations in relation to geographical accessibility. The results show that age and income are crucial demographic discriminators of e-commerce usage, as is rural location versus urban, and distance from physical stores.

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Section: A Geodemographic Analysismentioning

confidence: 92%

Section: The Acxiom Research Opinion Poll (Rop)mentioning

confidence: 99%

The emerging geography of e-commerce in British retailing

Clarke

Thompson

Birkin

2015

Regional Studies, Regional Science

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“…Utilitarian shopping value and hedonic shopping value can motivate consumers to visit online shopping sites and can be a basis for influencing repeat purchases (Holbrook and Hirschman, 1982;Babin et al 1994;Chandon et al 2000;Childers et al 2001;To et al, 2007;Bridges and Florsheim 2008;Chiagouris and Ray 2010). So, it can be concluded that utilitarian shopping value and hedonic shopping value influence repurchase intention.…”

Section: Customer Satisfactionmentioning

confidence: 99%

Utilitarian Shopping Value and Hedonic Shopping Value to Improve Customer Satisfaction and Repurchase Intention on E-Commerce Business

Andriani

Mugiono

Rahayu

2021

JAM

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This study aims to examine and analyze the relationships between motivation shopping value, repurchase intention, and customer satisfaction on Lazada Indonesia’s ecommerce consumers in Malang City. The population of this research is Lazada Indonesia consumers who are of productive age (19-34 years old) in Malang City and the number of samples obtained following the research criteria is 100 correspondents. Sample selection is done by the non-probability sampling technique with the purposive sampling method. The research instrument used was a questionnaire that was analyzed using smartPLS 2.0 software. The results of this study indicate that utilitarian shopping value and hedonic shopping value have a direct effect on customer satisfaction and repurchase intention. Meanwhile, indirectly hedonic shopping value did not affect repurchase intention through customer satisfaction.

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“…Among them, under the cross-border online shopping context, the perceived function value mainly refers to the consumer's usefulness perception of the various recommended cues received, that is, customers' completion of the cross-border shopping targets. Functional value and emotional value have been widely concerned in recent years' research on consumers' online purchase intention, but few scholars have tested their relationship with other factors affecting e-commerce success [53,54]. In this study, the perceived value on cross-border online shopping context is used to describe the organism variable, including the perceived functional value and perceived emotional value.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

The Effects of Online Shopping Context Cues on Consumers’ Purchase Intention for Cross-Border E-Commerce Sustainability

et al. 2019

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China is currently the world’s largest cross-border e-commerce purchaser and destination country. Therefore, how to promote consumer online shopping is the most important goal for cross-border e-commerce sustainability. Meanwhile, the previous research has not empirically verified the precise effect of online shopping context and perceived value on consumers’ cross-border online purchase intention. To address this gap, this study analyzes the online shopping context that determines consumers’ purchase intention and innovatively identifies four cues that promote this consumption behavior in cross-border e-commerce, such as online promotion cues, content marketing cues, personalized recommendation cues, and social review cues. It proposes a theoretical model based on cue utilization theory and stimulus-organism-response model, which introduces this four cues and brand familiarity in analyzing the effects on consumers’ purchase intention in cross-border online shopping (CBOS). In addition, the paper examines the mediating role of perceived functional value and perceived emotional value. Survey data collected 372 cross-border online consumers from China and the PLS-SEM method was used to empirically test the proposed model. The results show that these four cross-border online shopping context cues have a significantly positive impact on consumers’ purchase intention. Brand familiarity has significantly negative moderating effects between the four cues and the perceived functional value, while brand familiarity also negatively moderates the relationship between online promotion cues, social review cues, and perceived emotional value, respectively.

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Customers on the web are not all created equal: the moderating role of internet shopping experience

Cited by 15 publications

References 70 publications

The emerging geography of e-commerce in British retailing

The emerging geography of e-commerce in British retailing

Utilitarian Shopping Value and Hedonic Shopping Value to Improve Customer Satisfaction and Repurchase Intention on E-Commerce Business

The Effects of Online Shopping Context Cues on Consumers’ Purchase Intention for Cross-Border E-Commerce Sustainability

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