Cutting Through the Challenge of Improving the Consumer Experience of Foods by Enabling the Preparation of Sustainable Meals and the Reduction of Food Waste

New direction for NPD

“…Concerns about food integrity are compounded by the issue of food wastage, because even if complete integrity is achieved, at least 20% of food products are currently wasted during preparation and use by consumers 8 . What is the point of certifying sustainability if the food product goes into the bin?…”

Testing the data platforms required for the 21st century food system using an industry ecosystem approach

“…The reiteration of combinations of a rate of growth against a carrying capacity of a system has led to some of the most useful models used over many decades for maximum sustainable yield in fisheries, competition cycles that determine commercial risk and epidemiological models that enhance biosecurity (Conway, 1977). The use of modelling has potential to project demand and consumption in food systems because they enable a greater understanding of how populations respond to change (Martindale, 2017).…”