This chapter summarizes the formulation of supramolecular polymers built via noncovalent and β-cyclodextrin (β-CD) host-guest interactions. The self-assembling polymeric (SAP-AP) systems were formulated by mixing associative polymers with an anionic surfactant and β-CD. These SAP-AP systems were characterized by rheological analysis and several techniques to establish their stability under mechanical shear, high ionic strength, and high temperature. The experimental results demonstrate that the SAP-AP systems display enhanced viscoelastic properties, shear stability, superior structural strength, and tolerance to high-salinity brines relative to the corresponding baseline polymers.