Czynniki Stymulujące I Ograniczające Stosowanie Empowermentu

Kulig-Moskwa, Katarzyna; Nogieć, Joanna

doi:10.33141/po.2017.05.06

Cited by 1 publication

(1 citation statement)

References 15 publications

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“…Today's interest in the mental and physical well-being of individuals is no longer limited to the private sphere [25,26], and building a personal brand is proving to be a physically and mentally demanding process in some cases. One reason for this may be the heavy use of social media, which is an important tool in the process of communicating a personal brand.…”

Section: Introductionmentioning

confidence: 99%

From Start-Up Capital to Diversification and Sustainability of Personal Branding Activities

Walczak-Skałecka

2023

Sustainability

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Personal branding has become a common practice in the business world. In a knowledge-based economy, this seems to be a natural direction for the development of individuals’ professional activities. However, the diversity in the activities undertaken is significant. Therefore, it is important to examine not only the final results of the activities undertaken but also their internal variation and sources, which can influence the long-term development of the individual and the ability to maintain these activities in the long term. The purpose of this article is to present the results of research on the impact of an individual’s start-up capital and occupation on the diversification of activities undertaken while building a personal brand. Literature research was conducted to identify the components of start-up capital and to establish the relationship between the personal branding process and the start-up capital possessed. The empirical research used a diagnostic survey method, a questionnaire technique. It was conducted among a representative sample of Polish internet users in May 2021. Analyses revealed relationships between individual components of start-up capital and the variation in personal branding activities undertaken, as well as among those in occupations requiring creativity, broad decision-making and dependence on individual performance. The study provides relevant information for the discussion on how the concept of personal branding can be practically applied among people from different social and professional groups.

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Section: Introductionmentioning

confidence: 99%

From Start-Up Capital to Diversification and Sustainability of Personal Branding Activities

Walczak-Skałecka

2023

Sustainability

View full text Add to dashboard Cite

show abstract

Czynniki Stymulujące I Ograniczające Stosowanie Empowermentu

Cited by 1 publication

References 15 publications

From Start-Up Capital to Diversification and Sustainability of Personal Branding Activities

From Start-Up Capital to Diversification and Sustainability of Personal Branding Activities

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