Da Política De Bastidores Ao Palácio Do Planalto: Memória Discursiva E Lugar De Fala Nas Propagandas Televisivas Do PMDB Em 2015

Oliveira, Luiz Ademir de; Chaves, Fernando de Resende

doi:10.18226/21782687.v15.n30.10

Conexão

2016

DOI: 10.18226/21782687.v15.n30.10

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Da Política De Bastidores Ao Palácio Do Planalto: Memória Discursiva E Lugar De Fala Nas Propagandas Televisivas Do PMDB Em 2015

Luiz Ademir de Oliveira¹,

Fernando de Resende Chaves²

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2020

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Permanent Campaigning: A Meta-Analysis and Framework for Measurement

Joathan

Lilleker

2020

Journal of Political Marketing

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Permanent campaigning emerged as a concept in the 1970s in studies of US politics but is now recognized as a universal phenomenon. Despite its long history, there has been no attempt to build a holistic picture of the elements that constitute a permanent campaign. Generally, researchers focus on tactical elements, situating their use within an overall permanent campaign strategy, but there is a lack of a broader methodological framework for holistically measuring adherence to a permanent campaigning mode. This article presents results of a meta-analysis of relevant research to provide a framework to understand how permanent campaigning is practiced according to scholarship in the field. Our meta-analysis showed there were three reasonably discrete forms of campaigning activities that had been identified: those in which permanent campaign strategies are related to capacity building and strategy; a second, in which permanent campaigning relates to paid and owned media; and a third in which earned media is the main focus. In mapping these studies, we identify the common features of permanent campaigning, identifying strong and weak indicators and the extent these are employed by government, parties or elected representatives and within

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Permanent Campaigning: A Meta-Analysis and Framework for Measurement

Joathan

Lilleker

2020

Journal of Political Marketing

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Da Política De Bastidores Ao Palácio Do Planalto: Memória Discursiva E Lugar De Fala Nas Propagandas Televisivas Do PMDB Em 2015

Cited by 1 publication

References 0 publications

Permanent Campaigning: A Meta-Analysis and Framework for Measurement

Permanent Campaigning: A Meta-Analysis and Framework for Measurement

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