“…These anti-smoking measures are justified by epidemiological knowledge about the health risks of smoking (Heikkinen et al, 2010). The problem looks simple; smoking is bad for your health, therefore stop smoking (Laurier, McKie, & Goodwin, 2000). However, as many previous studies (Petersen & Lupton, 1996;Frohlich, Corin, & Potvin, 2001;Dennis, 2013) have indicated, such individualistic understandings of smoking tend to ignore social, cultural, economic, and political circumstances as if there were no sociocultural contexts, systematic influences, or social meanings given to the behaviour.…”