Dampak Harga terhadap Keputusan Pembelian di Cafe Merjer Padang

Krisna, Avi Dandy

doi:10.23887/jppsh.v5i3.40959

Cited by 3 publications

(3 citation statements)

References 32 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Moreover, pricing strategies can influence customer sentiments during the purchasing process (Titing et al, 2022). Pricing remains a pivotal consideration for consumers in their purchase decisions, either directly or indirectly, based on research findings (Krisna, 2022). Additionally, the offered price is a critical aspect for prospective consumers prior to making purchasing decisions (Septyadi et al, 2022).…”

Section: Price -> Purchase Decisionmentioning

confidence: 99%

The Influence of Building Quality, Strategic Location, and Price on the Decision to Purchase Subsidized Housing in the Cileungsi Area

B Rachmat,

Siagian,

Gallena Sinaga

2024

DIJEMSS

View full text Add to dashboard Cite

This study aims to present a comprehensive depiction of the factors influencing the decision-making process regarding the purchase of subsidized housing, focusing specifically on variables such as building quality, strategic location, and price. The research objectives include identifying the key variables impacting the choice of acquiring subsidized housing in the Cileungsi region through a quantitative descriptive approach. Utilizing purposive sampling, the study surveyed one hundred local residents who recently acquired homes through government assistance programs. Structural Equation Modeling (SEM) employing variance-based methods or component-based structural equation modeling, specifically Partial Least Squares (PLS), was utilized for data analysis. The anticipated outcomes of this investigation are expected to contribute significantly to understanding consumer behavior in the context of subsidized housing purchases in Cileungsi. Moreover, the application of PLS analysis methods is poised to provide an in-depth comprehension of the interrelationships among variables within the tested model and furnish strategic recommendations for developers of subsidized housing and pertinent stakeholders to enhance product appeal.

show abstract

Section: Price -> Purchase Decisionmentioning

confidence: 99%

The Influence of Building Quality, Strategic Location, and Price on the Decision to Purchase Subsidized Housing in the Cileungsi Area

B Rachmat,

Siagian,

Gallena Sinaga

2024

DIJEMSS

View full text Add to dashboard Cite

show abstract

“…Berdasarkan penelitian sebelumnya Himmah & Prihatini (2021) menunjukkan bahwa electronic word of mouth berpengaruh positif terhadap keputusan pembelian pada konsumen Pixy di Kota Semarang. Selain itu, Wintang & Pasharibu, (2021) juga menyatakan bahwa electronic word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian.…”

Section: H1 : E-service Quality Berpengaruh Terhadap Keputusan Pembel...unclassified

PENGARUH E-SERVICE QUALITY DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK EMINA (Studi Pada Remaja Di Kota Surabaya)

Nur Fitria Febriyanti,

Renny Dwijayanti

2022

jimek

View full text Add to dashboard Cite

Currently, local products are very developed and favored by teenagers, one of the product is cosmetic products. Cosmetic products are often used by Indonesian people, especially women in their daily life as their daily needs. There are various kinds of business people who sell cosmetic products, one of them is Emina who gives the advantages of the products offered. This study aims to determine the effect of E-Service Quality & Electronic Word Of Mouth on Emina Cosmetic Product Purchase Decisions in the Community of Surabaya City. This type of research is quantitative. The research population taken is people who live in Surabaya with the age of 12-25 years by taking samples using non-probability sampling methods, and getting a sample of 210 respondents. Data analysis is in the form of multiple linear regression analysis with the help of IBM SPSS version 22. The results of the study showed that the E-Service Quality (X1) & Electronic Word Of Mouth (X2) variables had an effect on the Purchase Decision (Y) variable either partially or simultaneously. The coefficient of determination shows that 2 independent variables contributed 54.9% and the remaining 45.1% was influenced by other variables.

show abstract

“…Koufaris dan Sosa (dalam Andini & Wardoyo, 2017) mengatakan jika dalam kegiatan jual beli online, kepercayaan adalah faktor kunci. Dalam penelitiannya, Isalman dkk juga menyatakan bahwa kepercayaan memiliki pengaruh yang signifikan terhadap hubungannya dengan keputusan pembelian (Isalman et al, 2019).…”

unclassified

Analisis Kepercayaan Konsumen Dalam Memediasi Hubungan Antara Cash On Delivery Dengan Keputusan Pembelian Di Sosial Media Facebook

Lutfianisa

Ramdan

Jhoansyah

2021

COSTING

View full text Add to dashboard Cite

This study aims to determine the effect of trust in mediating the relationship of cash on delivery on purchasing decisions. The research method used is the method of causality. The sample in this study was 347 members of the Facebook Sukabumi Shopping SS Online Buying Forum who had used COD services, which were taken using a simple random sampling technique. Researchers used path analysis data analysis techniques with the help of the AMOS 25 data processing application.The results of this study found that cash on delivery has a significant effect on trust, trust has a significant effect on purchasing decisions and trust is a mediating variable in the relationship between cash on delivery and purchasing decisions. Then trust becomes a bridge in the relationship between cash on delivery and purchasing decisions. Keyword : Cash On Delivery, Facebook, Trust, Purchase Decision

show abstract

Dampak Harga terhadap Keputusan Pembelian di Cafe Merjer Padang

Cited by 3 publications

References 32 publications

The Influence of Building Quality, Strategic Location, and Price on the Decision to Purchase Subsidized Housing in the Cileungsi Area

The Influence of Building Quality, Strategic Location, and Price on the Decision to Purchase Subsidized Housing in the Cileungsi Area

PENGARUH E-SERVICE QUALITY DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK EMINA (Studi Pada Remaja Di Kota Surabaya)

Analisis Kepercayaan Konsumen Dalam Memediasi Hubungan Antara Cash On Delivery Dengan Keputusan Pembelian Di Sosial Media Facebook

Contact Info

Product

Resources

About