“…As illustrated in Scheme , 2-pyrrolidino-6-bromo-naphthalene ( 2 ) forms in 87% yield upon base-promoted N , N -dialkylation of 1 with 1,4-dichlorobutane [tetrabutylammonium iodide (TBAI) and dimethyl sulfoxide (DMSO), 95 °C] under Finkelstein conditions. Subsequent Suzuki coupling with pyridine 4-boronic acid under the previously optimized conditions [1 mol % Pd 2 (dba) 3 , 4 mol % SPhos, and 4:1 dimethylformamide (DMF)–EtOH, 90 °C] gives intermediate 2-pyrrolidino-6-pyridyl-naphthalene ( 3 , not shown in Scheme ) in >60% recrystallized yield on gram scale without chromatography. In a third and final step, site-selective N -methylation in warm acetonitrile gives dye 4 in 76% yield as thin red needles after passage through a plug of silica gel in 10:1 dichloroethane–MeOH and recrystallization from chloroform.…”