Data Monopoly and the Impact on Consumer Welfare

Ma, Jun

doi:10.1007/978-981-16-8766-2_8

Regulating Data Monopolies 2022

DOI: 10.1007/978-981-16-8766-2_8

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Data Monopoly and the Impact on Consumer Welfare

Jun Ma

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2024

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Cited by 1 publication

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Marketing and Social Criticisms

Mandal

2024

Advances in Business Strategy and Competitive Advantage

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Companies face social criticisms because of their marketing practices. The objective of the study is to analyze the social criticisms of marketing practices adopted by companies. The methodology adopted is a conceptual analysis of the various aspects of marketing practices. The marketing practices may have negative impacts on individual customers, on other businesses, and on society at large, and may result in social criticisms. Academicians may analyze the marketing practices and suggest companies retain those marketing practices which create a positive impact and are sustainable. Practicing managers should realize that both consumer welfare and social welfare are essential for company growth. They should encourage those marketing activities which create a positive impact, which ensure both consumer welfare and social welfare, and which help them to achieve business growth and excellence in the long run.

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Marketing and Social Criticisms

Mandal

2024

Advances in Business Strategy and Competitive Advantage

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show abstract

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

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Data Monopoly and the Impact on Consumer Welfare

Cited by 1 publication

References 121 publications

Marketing and Social Criticisms

Marketing and Social Criticisms

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