Data Narratives: Aesthetic Activation of Urban Space Through Augmented Reality

McGarrigle, Conor; Buckley, John

doi:10.1007/978-3-030-96863-2_8

Cited by 3 publications

(1 citation statement)

References 10 publications

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“…Scholars have investigated the application of AR technology to create interactive and immersive experiences with artistic works within "enhanced space". Through the analysis of mobile AR artistic works, aesthetic experiences with AR artistic works have been studied [51]. Li et al's [52] study delved into the impact of participants' environmental spatial perception on the entertainment experience of festival activities.…”

Section: Spatialitymentioning

confidence: 99%

Applying Stimulus–Organism–Response Theory to Explore the Effects of Augmented Reality on Consumer Purchase Intention for Teenage Fashion Hair Dyes

Yang,

Fan,

Tsai

2024

Sustainability

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The application of augmented reality (AR) in the beauty and hairdressing industry provides customers with a rich experience, especially in terms of virtual hair styling. Through virtual hair color tests, customers can quickly decide on the most suitable hair dye for them. Teenagers use multimedia communication channels to distinctively express their enjoyment of and aesthetic experiences with the interactive, emotional, and spatial aspects of AR. They can also preview diverse hair dyes and hairstyles in a virtual environment and, ultimately, select the option that suits them the most. This study applied the Stimulus–Organism–Response (S–O–R) theoretical framework and collected 337 valid samples through a SmartPLS-4-supported questionnaire survey for analysis. The results revealed that spatiality significantly influenced behavioral intention in the context of aesthetic experiences, whereas interactivity significantly influenced behavioral intention in the context of entertainment experiences. Overall, the hair dye consumption behavior of Taiwanese teenagers was positively influenced by spatiality and interactivity, and the overall model was well structured. The findings of this study can serve as a reference for businesses to develop innovative technology products that enhance consumer marketing experiences and can contribute to the future development of the hair dye segment of the fashion industry.

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Section: Spatialitymentioning

confidence: 99%

Applying Stimulus–Organism–Response Theory to Explore the Effects of Augmented Reality on Consumer Purchase Intention for Teenage Fashion Hair Dyes

Yang,

Fan,

Tsai

2024

Sustainability

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Local Climate Data Stories: Data-driven Storytelling to Communicate Effects and Mitigation of Climate Change in a Local Context

Beck,

Panzer,

Redepenning

2024

2024 IEEE VIS Workshop on Visualization for Climate Action and Sustainability (Viz4Climate + Sustainability)

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Innovation in Organizations and Management of New Product Development

Mandal

2022

International Journal of Innovation in the Digital Economy

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Organizations should have a focus on new product development and innovation to succeed in the competitive business environment. The objective of the study is to understand how organizations manage new product development and innovation and try to integrate innovation in all processes. The methodology adopted is a conceptual analysis of various aspects of new product development and innovation in organizations. Organizations should understand the importance and relevance of innovation and should be ready to incorporate innovation in all processes. They may adopt different approaches viz. customer-centred approach, team-based approach, and systematic approach towards new product development and innovation. Organizations should understand how to achieve success in new product development and should adopt different strategies and initiatives. Academicians may analyze the various approaches towards innovation. Practicing managers will realize the importance of innovation. They will realize how to manage innovation and achieve business excellence in the long run.

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Data Narratives: Aesthetic Activation of Urban Space Through Augmented Reality

Cited by 3 publications

References 10 publications

Applying Stimulus–Organism–Response Theory to Explore the Effects of Augmented Reality on Consumer Purchase Intention for Teenage Fashion Hair Dyes

Applying Stimulus–Organism–Response Theory to Explore the Effects of Augmented Reality on Consumer Purchase Intention for Teenage Fashion Hair Dyes

Local Climate Data Stories: Data-driven Storytelling to Communicate Effects and Mitigation of Climate Change in a Local Context

Innovation in Organizations and Management of New Product Development

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