Data Security Breach as Perceived Risk and its Influence on Consumer Purchase Decision

Joshi, Mihir; Singh, Vinod Kumar

doi:10.5958/2249-7307.2017.00138.4

Cited by 3 publications

(2 citation statements)

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“…Uncertainty arises from the feeling that there will be a potential problem with the product after buying it. Perceived purchase risk can evolve due to many factors related to anything, such as the product functions, company, delivery, installation, post-purchase services, and product price and value (Joshi & Singh, 2017). The higher the problems that the customers think he will face when he purchases the product, the higher the tendency that this customer will regret buying this product.…”

Section: Perceived Riskmentioning

confidence: 99%

An exploratory study on factors associated with consumers’ post-purchase dissonance of electric vehicles

Khraim

2020

Innovative Marketing

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Consumers’ post-purchase dissonance usually instigates after the purchase decisions are considered extremely important for marketers, resulting in severe consequences on consumer satisfaction and switching behavior. The current study aims to investigate the potential effect of consumer knowledge of electric vehicles (EVs), perceived risk, functional characteristics of EVs, attitude towards EVs on consumer post-purchase dissonance. The paper uses a quantitative approach by designing and distributing an online questionnaire to respondents. A total of 268 respondents participated and filled the online questionnaire. The data analysis revealed that functional characteristics emerge to be the leading factor per the consumer’s response, followed by perceived risk. The hypotheses testing results showed that functional characteristics, knowledge, and attitude have a statistically significant effect on post-purchase dissonance while concerning the perceived risk of EV. The results show that it has no statistically significant influence on post-purchase dissonance. Based on the results, it is critical to enhance consumer knowledge about the functional characteristics of electric vehicles to create a positive attitude that contributes to reducing post-purchase dissonance.

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Section: Perceived Riskmentioning

confidence: 99%

An exploratory study on factors associated with consumers’ post-purchase dissonance of electric vehicles

Khraim

2020

Innovative Marketing

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“…Perceived purchase risk is the risk of the buyer before purchase that there can be a problem in the product after its purchase. This problem could be related to anything, a default in the functioning of the product, overcharging of the price of the product or mental or physical harm caused after using the product (Featherman & Pavlou, 2003; Joshi & Singh, 2017; Kaplan, Szybillo, & Jacoby, 1974; Stone & Grønhaug, 1993). If the consumer perceives that he can encounter problems with the products he is going to purchase, he would also perceive that he would feel regretful as to why he did purchase that product.…”

Section: Introductionmentioning

confidence: 99%

The Effect of Perception of Complaint Management System on Purchase Intention: The Mediating Role of Cognitive Dissonance

Chadha

Kansal

Goel

2018

Vision: The Journal of Business Perspective

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Traditionally, purchase intention has been a very popular dependent variable among the marketers and researchers. A very important antecedent of purchase intention is cognitive dissonance (CD). CD, in turn, is affected by a number of factors. One such factor is the risk of the consumer of not getting a proper redress solution in case he faces any problem with the product after its use. This risk is termed ‘the perceived recourse and redress risk (PRRR)’. It is used as a measure to analyse the efficiency of complaint management systems (CMSs). The study aims to analyse how consumers perceive the CMS of companies and its effect on the perception of CD with its subsequent effect on purchase intention. The study was carried out in the pre-purchase context on a sample of 600 respondents across five cities. The structural equation modeling (SEM) was used to analyse the data. The results indicated that among the eight dimensions of PRRR, only four dimensions affected the CD of customers, namely: no response, rudeness, extended delay and no action from customer care. The study leaves an implication for marketers to work on these dimensions and make the CMS more effective in order to increase the purchase intention of consumers.

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How Perceived Risk and Product Functionality Affect Pro-Environmental Behavior: The Mediating Role of Post-Purchase Dissonance

Tomar,

Srivastava,

SERRANO

et al. 2024

Preprint

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Data Security Breach as Perceived Risk and its Influence on Consumer Purchase Decision

Cited by 3 publications

References 0 publications

An exploratory study on factors associated with consumers’ post-purchase dissonance of electric vehicles

An exploratory study on factors associated with consumers’ post-purchase dissonance of electric vehicles

The Effect of Perception of Complaint Management System on Purchase Intention: The Mediating Role of Cognitive Dissonance

How Perceived Risk and Product Functionality Affect Pro-Environmental Behavior: The Mediating Role of Post-Purchase Dissonance

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