David vs. Goliath: Uncovering The Future of Traditional Markets in Indonesia

Prabowo, Fajar Sidiq Adi; Rahadi, Raden Aswin

doi:10.5901/mjss.2015.v6n5p28

Cited by 19 publications

(20 citation statements)

References 20 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The existence of public facilities such as toilets and places of worship are part of the attributes of traditional market store images (Prabowo & Rahadi, 2015). Facilities include gift wrappings, food courts, toilets and parking, home service (Sopiah & Syihabudhin, 2008).…”

Section: B Facilitiesmentioning

confidence: 99%

Segmentation of Traditional Market Shoppers Based on Store Image in Bandung, Indonesia

Prabowo

Bariki

Hidayatullah

2020

jsr

View full text Add to dashboard Cite

Traditional Market is not only a place to sell and buy, it also a platform that support SMEs and has an important role in the regional economy. In addition to having an economic value, traditional markets in Bandung is also one of the hereditary cultures that have to be preserved. Unfortunately the condition of most traditional markets in Bandung is considered not feasible. The store image that traditional market is a dirty place, slum, smell and other bad things have been attached to most of the traditional markets in Bandung. To minimize this, the government decide to is execute traditional market revitalization to change the traditional market get a better image in shoppers mind. In other words, this revitaliasai want to make the traditional market image to be as god as possible. To get the target, segmentation needs to be done in order to know the profile of each group of traditional market shoppers. So govermance can make more efffective and appropriate policy to the target market. Data were collected by distributing questionnaires to 400 traditional market shoppers. The results of the primary data from the questionnaire were processed using two-step cluster analysis with SPSS 20.0 Based on the ressult, researcher found two major segments among the total respondents. The first segment is apathetic shoppers, those who rarely visit the market and have a more negative perception toward traditional markets. And the second segment is enthusiast shopper, those who more often visit traditional markets and provide more positive percepstion toward traditional markets.

show abstract

Section: B Facilitiesmentioning

confidence: 99%

Segmentation of Traditional Market Shoppers Based on Store Image in Bandung, Indonesia

Prabowo

Bariki

Hidayatullah

2020

jsr

View full text Add to dashboard Cite

show abstract

“…Traditional markets have considerable potential to create attractiveness for consumers, one of which is the presence of cultural elements and uniqueness in buying and selling transactions in traditional markets (Wiyarni, Ludigdo, Ali, & Triyuwono, 2013).In addition to culture and uniqueness, Prabowo and Rahadi (2015) state that traditional market consumers are still dominated by the older generation while the younger generation's interest in shopping in traditional markets is still small. To increase the interest of the younger generation (generation Y) for shopping in traditional markets, traditional markets need to improve some accessibility attributes, merchandise quality, reputation, in-store service, store atmosphere, public facilities, prices, and security (Prabowo & Rahadi, 2015) On the other hand, one of the biggest weaknesses that traditional markets have compared to modern markets lies in supply chain management (Wan, Tariqi, Marjudi, Hamid, & Zainuddin, 2017). Modern markets have a large bargaining power because they are managed by large companies so that they can regulate and qualify suppliers, while traditional markets are a collection of MSMEs that do not have enough bargaining power to regulate and provide product qualifications to suppliers.…”

Section: Introductionmentioning

confidence: 99%

The Role of Ambidexterity, Strategic Orientation and Supply Chain Integration on Firm Performance: Case Study of SMEs in Traditional Market

Nur¹

2019

theijbm

View full text Add to dashboard Cite

The existence of traditional markets as social institutions has a strategic role in the development process of a nation. But with the entry of modern civilization and dynamic market conditions the existence of traditional markets is threatened with extinction. Efforts to develop traditional markets become a particular concern of the government and an interesting issue to be studied. Some studies have discussed the weaknesses of traditional markets but few have discussed their development strategies. This study aims to analyze the strategies for developing traditional market performance in this disruptive and dynamic era by increasing ambidexterity and strategic orientation. In addition, this study also aims to analyze supply chain integration in traditional markets as a moderation of the relationship between ambidexterity and strategic orientation towards the performance of traditional markets. Empirical results are obtained through the distribution of questionnaires to 126 traditional market managers in Sleman, Yogyakarta. The study conducted structural equation modeling to test the proposed relationships. The result show that ambidexterity and supply chain integration have a significant influence on firm performance but ambidexterity does not have a significant effect on supply chain integration, while strategic orientation has a significant effect on supply chain integration but does not significantly influence firm performance. This study is the first empirical test to examine the impact of ambidexterity and strategic orientation toward traditional market performance. The study results may help managers of traditional market to implement ambidexterity, strategic orientation and supply chain integration to develop traditional market's performance.

show abstract

“…Changes also occur in people's consumption behaviors that are influenced by sharp social class distinctions, thus tending to limit the range of traditional market consumers in the middle-and low-income class (Gonzalez & Waley, 2013). Changes in consumption behavior that tend to override the choice to shop in traditional markets are also detected in the younger generation who tend to be more critical of the fulfillment of their needs (Prabowo & Rahardi, 2015), these findings indicate that there are still many traditional markets with minimum service quality. Variety of challenges that can confront efforts to maintain and develop the existence of this traditional market shows the urgency of improving the quality of management of traditional markets to be more strategic, effective and efficient.…”

Section: Introductionmentioning

confidence: 99%

Multi-Perspective Approach to Identify Strategic Issues: A Case Study of Traditional Market Management at West Java

Sudrajat¹,

Setiawan²,

Febianti³

et al. 2019

proceedings

View full text Add to dashboard Cite

Traditional market management requires a precise and measurable system given the important role of the market in supporting the local economy on the one hand, and the complexity of the problems to be faced on the other. Efforts are needed to ensure a targeted traditional market management system, among which is oriented towards the identification and stewardship of appropriate strategic issues. This qualitative research is carried out to apply a multi-perspective approach that is considered accommodative to the variety of variables, in mapping the strategic value of various problems that arise in the management of traditional markets. The research was conducted in the traditional markets of Bantarujeg, West Java and produced strategic mapping of problem groups related to administrative, financial, organizational and traditional market development.

show abstract

David vs. Goliath: Uncovering The Future of Traditional Markets in Indonesia

Abstract: The main purpose of this study is to address the attributes that explain younger generations' (Generation Y)

Cited by 19 publications

References 20 publications

Segmentation of Traditional Market Shoppers Based on Store Image in Bandung, Indonesia

Segmentation of Traditional Market Shoppers Based on Store Image in Bandung, Indonesia

The Role of Ambidexterity, Strategic Orientation and Supply Chain Integration on Firm Performance: Case Study of SMEs in Traditional Market

Multi-Perspective Approach to Identify Strategic Issues: A Case Study of Traditional Market Management at West Java

Contact Info

Product

Resources

About