The study was aimed to i) analyze the economic value and feasibility of the introduction of chili proliga technology, and ii) analyze farmers’ responses to the introduction of chili proliga technology. The study was conducted in Rembang Regency, from August 2021 to February 2022. Two treatments were involved: i) chili farming with the introduction of chili proliga technology, and ii) existing chili farming. The economic value and feasibility were analyzed quantitatively by calculating i) cost of farming, ii) economic feasibility, and iii) partial analysis of technological changes. Farmers’ responses were analyzed based on i) level of understanding, ii) level of difficulty, and iii) level of willingness to adopt chili proliga technology. The study’s results showed that the introduction of chili proliga technology was able to increase profits by 392.21% with an R/C value of 2.3. The benefits obtained by farmers from technological changes received an MBCR of 3.07, meaning that every additional cost of IDR 100,000 brought an additional profit of IDR 307,000. Farmers’ responses to chili proliga technology show that i) farmers “understand” that technology ii) farmers find it easy to apply that technology, and iii) farmers are “willing to adopt” that technology.