“…Individuals attempt to create impressions of their personal qualities, including their attitudes, moods, roles, status, interests and beliefs and thereby aim to portray themselves in a socially desirable manner as appearing competent, attractive, friendly and honest (Singh et al, 2002). Creating such impressions requires emotion-regulation (Reyers and Matusitz, 2012), behavioural modification (Ellis et al, 2002), self-monitoring (Turnley and Bolino, 2001) and even outright deception (Carlson et al, 2011). Impression-management is context dependent (i.e.…”