“…Although they rely on smaller samples and provide less context than revealed-preference studies, experimental methods allow experimenters some degree of control over the decision maker's environment, enable the estimation of individual parameters using structural models, and provide alternatives to expected utility theory (Holt and Laury, 2002;Harrison andRutström, 2008, 2009;Andersen et al, 2010;Tanaka et al, 2010). Few articles in this literature elicit preferences among farmer samples and those that do are mainly carried out in the context of developing countries (Binswanger, 1980;Humphrey and Verschoor, 2004;Harrison et al, 2010;Liu, 2013). Moreover, while risk preferences have been elicited in the literature to date (Bocquého et al, 2014;Hellerstein et al, 2013;Reynaud and Couture, 2012), very few papers elicit farmer preferences for ambiguity, perhaps because separately identifying preferences for risk and ambiguity is a challenging task.…”