“…In an industrial corporate context, the managers and experienced engineers in charge of supply chains, production, distribution and logistics, the marketing managers in charge of customers and markets, the financial managers and finance professionals in charge of corporate finance operations, and the information and communication professionals and managers in charge of human resources and so on all need and are assumed to sufficiently master the analytics tools they need for optimal performance. We have found out in work with industrial partners (Carlsson, ; Carlsson, Brunelli, & Mezei, ; Carlsson et al, ; Carlsson, Mezei, & Brunelli, ; Carlsson, Mezei, & Brunelli, )—if we for a moment switch to first‐hand experience—that in a typical industrial plant there are three levels of knowledge and skills: (i) some managers have some knowledge of the key concepts and an intuitive understanding of what can be done with analytics; (ii) some managers have sufficient insight and knowledge to read (written reports or reports produced with interactive information systems (IS)), absorb and make decisions based on analytics results; (iii) finally, some managers have the skills and knowledge to work with analytics tools and make use of analysis results. In a digital economy, the level (ii) is a minimum requirement, but before long the level (iii) capabilities will be needed (Davenport & Harris, ).…”