“…The integrating social demands models deal with issues management (Ackerman 1973, Sethi 1975, Jones 1980, Vogel 1986, with public responsibility where law and existing public policy form the framework for social performance (Preston & Post 1975, 1981, Ostas 2001, balancing stakeholder interests through stakeholder engagement (Mitchell et al 1997, Rowley 1997, Agle & Mitchell 1999, and social legitimisation through corporate social performance where companies seek social legitimacy through processes that provide appropriate responses to issues (Carroll 1979, Wartick & Cochran 1985, Wood 1991, Kang & Wood 1995, Swanson 1995, Carroll 1998). An extension of this approach looks at the outcomes and meeting responsibilities, as opposed to the responsibilities themselves (Maignan et al 1999, Davenport 2000, Maignan & Ferrell 2000, 2001. As a result the scope of CSR is wider, including ideas like sustainability (Marsden 2000), business as stewards (Reilly & Kyj 1994), drawing closer to the stakeholder approach (Blair 1996, Andriof & McIntosh 2001b.…”