Deep red persistent luminescence properties of Cr 3+ activated LaAlO 3 phosphors were investigated. The variation of lanthanide codopants, Sm 3+ , Eu 3+ , Tm 3+ on thermoluminescence (TL) glow curves suggests an electron trap model of persistent luminescence in LaAlO 3 :Cr 3+ phosphors. Between lanthanide cations, Sm 3+ was found to be a good codopant for enhanced persistent luminescence. TL excitation spectrum showed only UV bands similar to that of photoluminescence excitation which are attributed to 4 A 2 → 4 T 1 (4 P). Based on the structure and intensity of TL glow curves after different wavelength excitation, it is found that the efficient charging through conduction band and inefficient local charging occur under UV and blue excitation, respectively.