Defining digital fashion: Reshaping the field via a systematic review

From Digital to Physical Twin: An Innovative Design Methodology for Future Creatives

“…The third part includes the digital production of the product, particularly the transition from the concept to the 3D visualization. Here the technical skills related to 3D modeling and rendering come into play, underling how is increasingly necessary to integrate them into the curricula of future fashion and design creatives [4]. It is important to find the right tool depending on the desired output, considering the digital context of use that the digital product wants to explore.…”

“…The product becomes virtual and is worn by digital influencers such as NooNoouri, avatar and virtual muse for many fashion brands including Swarovski, Elie Saab and Dior; product communication is dematerialized and decentralized into different channels involving in-game advertising such as Balenciaga's collaborations with Fortnite or advergaming such as the game created by Miu Miu for the launch of the new fragrance 'Miu Miu Twist', engaging a younger target; the retail itself intersects physical experiences with digital ones such as Piaget that uses Augmented Reality technology in order to allow online visits to the boutique and the sale of NFTs. The entry of 3D has given fashion the ability to digitally replicate physical garments, jewelry or accessory as virtual assets [4] views and worn through a screen, up to being able to experience them through social filters, virtual avatars and video games [5] [6]. However, what emerges is that the digital product creation process is based on the mere transposition from what is tangible to what becomes intangible, certainly providing a greater involvement of the final consumer but impoverishing the creative part of digital design.…”

“…Now, having overcome the need for a sudden change, fashion brands can focus on the physical-digital transition by acting on methods and processes. In fact, the literature attests that researchers now need to investigate the design process and design education, introducing digital technologies into design practice and focusing on the potential of design as an enabling creative engine [4] [7]. Starting from this consideration, the opportunity to investigate a different design process, overturning the traditional approach was identified.…”

A Sustainable Fashion Industry Business Model Revolution Based on the Metaverse: Practices and Reciprocal Processes

“…After identifying keywords and systematically reviewing 116 relevant literature, Baek et al [20] define digital fashion as "the virtual creation, production, and representation of a person's identity through computer-generated design," which naturally points to the metaverse as the site of practice. The concept of the metaverse dates back to Neal Stephenson's 1992 novel Snow Crash, which was described at the time and for a long time after as virtual reality (VR) space that uses the internet to augment reality (AR) through avatars and software agents [21].…”

The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms

“…First, due to the metaverse's recent emergence, there has been little research on it, particularly its intersection between fashion and the metaverse (cf., Nobile et al. , 2021; Baek et al. , 2022).…”