“…Social profiling , or user profiling, is the process of modeling user profiles by collecting publicly available data from online social networks, such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest (Bilal et al, 2019). It has been used in both public and private sectors, including security and criminal investigations, finance, marketing (e.g., for recommendations, personalized searches, and advertisements targeted to customers), health care, education, and employment (Ferraris et al, 2013; Kanoje et al, 2014). In the employment sector, social profiling techniques can help classify and analyze candidates’ potential for recruitment or organizational management purposes.…”