Businesses should focus on an effective and equal use of natural resources to manage their supply chain, paving the way for the concept of "green supply chain management". With its Sustainable Life Plan, Company X sets a perfect example of how a business should adapt to the needs of the 21st century. This qualitative study aimed to measure the effect of the adoption of green supply chain management on the operational efficiency of the business. The sample consisted of supply chain managers. Data were collected through interviews. The results show that green supply chain management generates value and boosts optimization.