Composite fibre-reinforced materials, under low velocity impacts, can experience simultaneous interacting failure phenomena, such as intra-laminar damage, fibre breakage and matrix cracking, and inter-laminar damage such as delaminations. These failure mechanisms are usually the subject of extensive investigations because they can cause a significant reduction in strength of composites structures leading to premature failure. In the present work, composite plates under low velocity impact are investigated. Experimental data, such as experimental curves and images from non-destructive inspections, are used to characterise the low velocity impacts-induced damage in conjunction with a non-linear explicit Finite element numerical model. The adopted numerical model, implemented in the FE code (Abaqus/Explicit) by a user-defined material subroutine (VUMAT), has been demonstrated to be very effective in predicting the damage onset and evolution and, in general, able to correctly integrate the experimental data by providing useful information about the impact damage localisation and evolution.