“…Numerous random utility or random choice experimental and theoretical papers have emerged in an e¤ort to better understand choice. 4 Some authors examine the role of consideration sets (Masatlioglu, Nakajima, and Ozbay, 2012;Manzini and Mariotti, 2014), private information (Lu, 2016), the preference for randomness (Agranov and Ortoleva, 2017;Cerreia-Vioglio, Dillenberger, Ortoleva, and Riella, 2019), and the preference for ‡exibility (Ahn and Sarver, 2013) in explaining the apparent randomness in choice data. These factors help us understand choice, but it is our view that imperfect perception of one's preferences is fundamental in every choice setting.…”