“…De Toni and Tonchia, 2001;Eccles, 1991;Eccles and Pyburn, 1992;Kaplan andNorton, 1966, 2001;Moon and Fitzgerald, 1996;Otley, 1999 (Kaplan, 1984;Johnson & Kaplan, 1987), be they internal and external or financial and non-financial (Keegan et al, 1989); leading and lagging (Kaplan & Norton, 1996) or balanced (Kaplan & Norton, 1992). The structure (the way the individual measures interrelate) too has been found to be important to the users of measurement systems (Lipe & Salterio 2000, be that a pyramid (Lynch & Cross, 1991), matrix of results and determinants (Fitzgerald et al, 1991), strategy map (Kaplan & Norton, 1996) or a success map .…”