Demonstrating Effectiveness in Public Relations: Goals, Objectives, and Evaluation

Hon, Linda Childers

doi:10.1207/s1532754xjprr1002_02

Cited by 96 publications

(57 citation statements)

References 5 publications

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“…It makes their checked refreshment things open to buyers all through the world through their arrangement of free bundling assistants, dealers, brokers and dealers similarly as Corporation had or measured bundling and apportionment exercises the world's supreme beverage movement scheme. Hon (1998) inspected how pros survey publicizing as a framework for demonstrating promoting sufficiency to their affiliations. Sriramesh, Kim, found that diverse authorities lead pleasing appraisal because of nonappearance of focal points and weight.…”

Section: Coca Cola: a Public Mouth Wordmentioning

confidence: 99%

Role of Organizational Public Relations in Image Building of Publics: A Case Study of Coca Cola Pakistan

Ahmed

Khan

2019

GRR

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The Public Relations is becoming more demanding with the diverse practices during recent years. An organization is considered stronger because of effective PR. PR experts are working to enhance the effectiveness of an organization while eliminating the deficiencies of PR which directly affects the organizational strength. This paper aims to explore how effectively public relations build image of its organization, how it gratify its public, refining its policies on the basis of active feedback. Specifically, the purpose was to measure the relationship among organization, employees and its publics. The data was collected through survey method from Coca Cola Pakistan via closed ended questionnaire and taking into account the influence of public opinion. This study concludes with the importance of the prime position of public relations in an organization and its publics in constructing a quality relation and a good image.

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Section: Coca Cola: a Public Mouth Wordmentioning

confidence: 99%

Role of Organizational Public Relations in Image Building of Publics: A Case Study of Coca Cola Pakistan

Ahmed

Khan

2019

GRR

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“…33 In a political public relations context, two central outcomes for determining impact include public opinion and actual policymaking activities. One major challenge with comparisons in public opinion, though, is developing an analytical strategy for ascertaining how changes in the salience of objects and attributes in information subsidies and media coverage are tied to shifts in public support for particular policies.…”

Section: Political Public Relations Outcomesmentioning

confidence: 99%

Exploring the Role of Agenda-Building Efforts in Media Coverage and Policymaking Activity of Healthcare Reform

Kiousis

Park

Kim

et al. 2013

Journalism & Mass Communication Quarterly

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This investigation explores the relationships among information subsidies, news media coverage, and policymaking activities regarding healthcare reform during the first year of the Obama presidential administration. Specifically, a comparison of information subsidies (from the president, federal government offices, Congress, and healthcare-related stakeholder groups), news media content, and policymaking activity was completed from March 2009 to December 2009. Significant correlations were found for the salience of issues and stakeholder groups among information subsidies, news media coverage, and policymaking activity. Robust linkages were also found concerning issue attribute salience.Keywords agenda building, presidential public relations, policymaking, healthcare reform Perhaps the signature political battle during the first year of the Barack Obama presidential administration encompassed the widespread debate and controversy over healthcare reform. While legislation was ultimately passed, the debate revealed sharp

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“…Most studies focus on one aspect of the planning process, such as evaluation (e.g., Watson, ) or messaging (e.g., Moffitt, ). However, a few studies have addressed multiple aspects of the planning process (e.g., Grunig, Grunig, & Dozier, ; Hon, ; Kelly, ; Plowman & Wilson, ).…”

Section: Literature Reviewmentioning

confidence: 99%

Big strategy to little strategy: a multiple case analysis of public affairs planning

Plowman

2016

Journal of Public Affairs

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Grand strategy or overall strategy is essential to successful strategic communication planning as are the tactics of any campaign to accomplish that longer‐term strategy. That is what is meant in thinking of big strategy to little strategy in the title of this study. The terms play off the phrase, the big idea, generally credited to David Ogilvy who some call the father of advertising but also used by Edward Bernays, who some call the father of public relations, in his 1936 work, Biography of an Idea: The Founding Principles of Public Relations. The purpose of the present study was to meld the big and little concepts of strategy in public relations through analyzing strategic communication plans for Multi‐National Forces‐Iraq, a United Nations military force of 40 countries led by the United States. It encompassed multiple case studies that included interviews, documents, participant observation, and direct observation in strategic communication planning. It also confirmed the usage of research and overarching goals as big strategy, and the operational and tactical parts of public relations planning as little strategy although big strategy can be elevated to the highest corporate levels as well.

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Demonstrating Effectiveness in Public Relations: Goals, Objectives, and Evaluation

Cited by 96 publications

References 5 publications

Role of Organizational Public Relations in Image Building of Publics: A Case Study of Coca Cola Pakistan

Role of Organizational Public Relations in Image Building of Publics: A Case Study of Coca Cola Pakistan

Exploring the Role of Agenda-Building Efforts in Media Coverage and Policymaking Activity of Healthcare Reform

Big strategy to little strategy: a multiple case analysis of public affairs planning

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