Deployment and performance evaluation of mobile multicoupon solutions

Abstract

Mobile commerce (m-commerce) represents an important area of business with a huge potential revenue for merchants and great opportunities for customers to achieve better offers. One of the topics within m-commerce that needs important improvements on usability and efficiency is electronic coupon systems. This is because solutions for electronic coupons are focused on their theoretical definition, overlooking both their performance evaluation and their viability analysis. In this paper, we provide an evaluation framework to test multicoupon solutions. Under this framework, we evaluate two particular multicoupon schemes, obtaining interesting performance results, such as the fact that cryptographic operations are not always the most costly processes, as usually claimed by authors of multicoupon schemes. We show that message encoding can help to improve the efficiency of multicoupon solutions, even up to 50% of the overhead over the network. Moreover, we solve other issues related to the viability of these schemes, for example, using a standardized way to distribute non-standard cryptographic key material. Therefore, the viability of a multicoupon solution should be validated considering all involved factors, such as internal processing, networking, message encoding and current technology support.

Mobile Shopping Apps Adoption

“…Consumer adoption and usage behavior theories in the context MSA adoption have been dominated by traditional consumer decision making frameworks and motivation theories. Consumers go through the process of multiple steps of problem recognition (need awareness), information search, evaluation of alternatives, purchase decision and post-purchase evaluation (Hinarejos et al, 2019). 15 of the 22 selected studies were on pre-adoption, four on adoption and six were on Post adoption stage with three of the studies on multiple stages i.e., by Sarkar (2018) on adoption and post adoption, Kumar (pre-adoption and post adoption) and Chopdar and Sivakumar (2018) on pre-adoption and adoption stages of consumer behavior as follows:…”

Usabilidade da Experiência do Usuário no M-Commerce: Uma Revisão Sistemática e Proposta de Agenda de Pesquisa

“…Autores Título do artigo Periódico Diante dos estudos identificados, percebe-se uma pluralidade de temáticas relacionadas aos campos principais de interesse deste estudo, a saber, user experience e m-commerce. Os artigos encontrados exploram desde questões relacionadas com experiência do usuário em mobile banking (Peevers et al, 2011;Otair, 2012;Qu, 2018;Zhang et al, 2018;Valaei et al, 2019), passando por tecnologia e novas mídias (Cortimiglia et al, 2011;Shirazi & Iqbal, 2017;Hinarejos et al, 2019;Rachad & Idri, 2020;Yoo, 2020), turismo (Dorcic et al, 2019;Chuang, 2020), fatores críticos de usabilidade e questões técnicas (Zhang et al, 2010;Zahra et al, 2013;Desruelle & Gielen, 2015;Padovani et al, 2017), percepção e satisfação dos consumidores (Bilgihan et al, 2016;Pellet et al, 2018;Zheng & Jin, 2019;Jha & Mahmoud, 2019), grupos específicos (Boateng et al, 2013;Missen et al, 2019) e inclusão (Liu et al, 2010). A presença de tamanha variedade entre os tópicos demonstra que o campo ainda está em amadurecimento, mas também que permite uma multiplicidade de abordagens que vai desde novas tecnologias à comportamento do consumidor e segmentação de mercado.…”

“…Cortimiglia et al, 2011;Shirazi & Iqbal, 2017;Hinarejos et al, 2019;Rachad & Idri, 2020;Yoo, 2020 Turismo Dorcic et al, 2019; Chuang, 2020 Quadro 3 -Coleta de dados: Temáticas Principais Fonte: Elaborado pelos autores (2021).O contexto de soluções financeiras e m-banking teve destaque entre as pesquisas selecionadas. O artigo deOtair (2012), apresenta e desenvolve uma solução para o mobile banking, baseado nos aplicativos autônomos de bancos em plataformas mobile.…”