PurposeThis study analyzes the competencies toward sustainability in hotel facilities in order to identify the level of implementation of sustainability practices, as well as individual competencies for sustainability in the hospitality companies.Design/methodology/approachInterviews and a survey with hotel employees were conducted in two important touristic Brazilian cities, Florianopolis, and Rio de Janeiro, considering the TBL (triple bottom line) dimensions. The data were analyzed with content analysis and descriptive statistics and conjoint analysis.FindingsPreventive competencies in the companies' management were identified. The research also revealed that competencies for sustainability are fairly present in the hospitality context yet, which demonstrates the urgency to discuss the theme in both academic and business practices.Research limitations/implicationsThe access to the hotel managers impaired the performing of a robust statistical analysis; the study provided new insights about the topics investigated and generated information for the theoretical framework about competencies for sustainability.Practical implicationsThe research results emphasized the need for the hotel industry to invest in sustainable strategies to meet its target audience, but also to raise the level of its staff and reduce costs in the long term, offering benefits to society, the environment, and, to their businesses.Social implicationsThe research socially contributes through promoting discussion on sustainability, which is one of the most challenging and relevant issues for society. Besides, it can assist the diffusion of the competencies for sustainability in the hotel industry, as an attempt to decrease their negative externalities on the environment and primary audiences.Originality/valueIt was identified a distance between practice and the triple bottom line concept, which is linked only to environmental practices. Besides, it was found limited knowledge about the concepts of competencies in the companies.

After some time using a product or service, the consumer tends to feel less pleasure with consumption. This reduction of pleasure is known as hedonic adaptation. One of the emotions that interfere in this process is surprise. Based on two experiments, we suggest that negative surprisedifferently to positiveinfluences with the level of pleasure foreseen and experienced by the consumer. Study 1 analyzes the influence of negative (vs. positive) surprise on the consumer's post-purchase hedonic adaptation expectation. Results showed that negative surprise influences the intensity of adaptation, augmenting its strength. Study 2 verifies the influence of negative (vs positive) surprise over hedonic adaptation. The findings suggested that negative surprise makes adaptation happen more intensively and faster as time goes by, which brings consequences to companies and consumers in the post-purchase process, such as satisfaction and loyalty.

Purpose: This research aims to identify the influence of environmental engagement on the purchase intention for sustainable cosmetics by Brazilian consumers using the Theory of Planned Behavior. Methodology: In the qualitative phase, the study conducted two in-depth interviews, aiming to build a survey considering the main behavioral, normative, and control consumer beliefs. In the quantitative phase, an online survey was conducted. We analyzed 114 responses from sustainable cosmetics consumers, using SEM. Findings: The results revealed a correlation between purchase intention, consumer attitude, and perceived behavioral control. Although the perceived behavioral control was considered significant, it has a small influence when compared to the individual’s attitude toward the behavior. This means that the stronger the advantages and benefits of using the product, the more likely the consumer is to buy and use it. Also, environmental engagement was proven to positively influence consumer behavioral and normative beliefs. It indicates that the more environmentally engaged the consumer, the greater the advantages the individual perceives in buying sustainable cosmetics. Theoretical contributions: The study extends the theory by determining a model with a significant ability to explain the environmental engagement in sustainable cosmetics’ purchase intention. Regarding consumer behavior, this research has shown that personal feelings are the main influencer of purchase. Relevance/Originality: The increase in sustainable consumption has attracted the attention of the most diverse market segments. This study brings light to new propositions concerning purchase intention and environmental engagement by proposing, testing, and validating a model in the context of sustainable cosmetics.

RESUMOAs compras coletivas surgiram no Brasil em meados de 2010 e rapidamente fixaram-se como uma forte fonte de publicidade digital ao intermediar relações entre clientes e empresas na modalidade de comércio digital de produtos e serviços. Seu diferencial consiste em ofertar vantagem a seus stakeholders -clientes e investidores, seja por meio de descontos nas compras, como por meio de marketing digital. O caso em questão aborda o tema ao ilustrar o comportamento de uma estudante brasileira adicta ao website Peixe Urbano, portal da Internet que incorporou o país ao fenômeno das compras coletivas, e levará o leitor a compreender e questionar as nuances do mercado digital, bem como a forte influência do comércio eletrônico como base do negócio. PALAvRAS ABSTRACTCollective buying emerged in Brazil in the middle of 2010, and quickly becamse established as a strong source of digital marketing, by intermediating relationships between customers and companies in products and services through the digital commerce of products and services. Its unique characteristic is that it offers an advantage to its stakeholders -customers and investors, either through discounts on purchases, and through digital marketing. The case study in question addresses the subject by illustrating the behavior of a brazilian student addicted to Peixe Urbano, a website that introduces the country to the phenomenon of collective buying, and will lead the reader to understand and question the nuances of the digital market, and the strong influence of e-commerce as a business option.

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