Purpose: This research aims to identify the influence of environmental engagement on the purchase intention for sustainable cosmetics by Brazilian consumers using the Theory of Planned Behavior. Methodology: In the qualitative phase, the study conducted two in-depth interviews, aiming to build a survey considering the main behavioral, normative, and control consumer beliefs. In the quantitative phase, an online survey was conducted. We analyzed 114 responses from sustainable cosmetics consumers, using SEM. Findings: The results revealed a correlation between purchase intention, consumer attitude, and perceived behavioral control. Although the perceived behavioral control was considered significant, it has a small influence when compared to the individual’s attitude toward the behavior. This means that the stronger the advantages and benefits of using the product, the more likely the consumer is to buy and use it. Also, environmental engagement was proven to positively influence consumer behavioral and normative beliefs. It indicates that the more environmentally engaged the consumer, the greater the advantages the individual perceives in buying sustainable cosmetics. Theoretical contributions: The study extends the theory by determining a model with a significant ability to explain the environmental engagement in sustainable cosmetics’ purchase intention. Regarding consumer behavior, this research has shown that personal feelings are the main influencer of purchase. Relevance/Originality: The increase in sustainable consumption has attracted the attention of the most diverse market segments. This study brings light to new propositions concerning purchase intention and environmental engagement by proposing, testing, and validating a model in the context of sustainable cosmetics.

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199 | P á g i n a RESUMO A Teoria das Gerações, popularmente conhecida a partir do trabalho de Straus e Howe (1991), fundamenta-se na ideia de que os indivíduos apresentam comportamentos similares em função do período em que nasceram. Tais períodos são marcados por acontecimentos significativos na história e economia de um país, região ou mesmo do mundo. A literatura aponta as Gerações XYZ como os grupos atualmente em destaque, formado por nascidos entre meados da década de 60 até a atualidade. No campo da Administração, as publicações abordam, com frequência, as gerações no contexto do ambiente de trabalho, numa tentativa de compreender o comportamento dos colaboradores. O presente artigo, por sua vez, tem como propósito analisar o perfil dos alunos de Administração de uma instituição de ensino superior privada à luz das gerações XYZ. Para tanto, foi conduzida pesquisa survey com 152 dos 185 discentes regularmente matriculados. Entre os principais resultados encontrados destaca-se o nível baixo a moderado de influência das gerações em algumas situações específicas -o que sinaliza cuidado ao tratar do tema "Geração XYZ". As maiores diferenças observadas são em relação à Geração X, comparativamente as demais, revelando um perfil mais comprometido e engajado, no tocante ao comportamento em sala. Palavras-chave:Gerações XYZ. Perfil Discente. Curso de Administração. ABSTRACTThe Theory of Generation, popularly known from the work of Straus and Howe (1991), is based on the idea that individuals have similar behaviors depending on the period in which they were born. Such periods are defined by significant events in the history and economy of a country, region or even the world. The literature points to the XYZ Generations as the currently featured groups, formed by born between the mid-60s to the present. In the field of Administration, publications often approach generations in the context of the work environment in an attempt to understand employee behavior. On the other hand, this research paper aims to analyze the profile of Management students of a private university, comparing the results to the XYZ generations. Therefore, a survey was conducted with 152 of the 185 students enrolled regularly. Among results, is highlighted the low to moderate level of influence of the generations in some specific situations -which signals care when dealing with the theme "Generation XYZ". The greatest differences observed are related to Generation X comparing the others, revealing a more committed and engaged profile, regarding the student behavior in the class.

O presente trabalho tem por objetivo analisar a percepo e a importncia atribuda pelos clientes de concessionrias sobre as aes de ps-venda desempenhadas por tais empresas, na regio de Florianpolis, SC. Tal estudo se originou na curiosidade em desvendar se as prticas de ps-venda so associadas ao produto/servio ou ao consumidor, bem como a avaliao dos clientes sobre tais prticas. Para tanto, empreendeu-se pesquisa exploratria descritiva, de carter quantitativo, mediante levantamento com 400 proprietrios de automveis das marcas JAC, GM, Fiat e Toyota. Os estudos revelam que os clientes associam ps-venda primeiramente aos aspectos de servio (31,4% associam reviso programada) e posteriormente ao relacionamento com o consumidor (9,8% associam a canais de atendimento reclamao). Ainda, algumas aes so percebidas como de alta importncia, mas apresentam baixa satisfao, entre eles esto o rpido atendimento s reclamaes (item de importncia mxima para 66% dos entrevistados, mas pouco satisfatrio para 62%) e a qualidade do atendimento em todos os momentos da experincia de consumo (de mxima importncia para 62%, mas pouco satisfatrio para iguais 62%). Destaca-se que os clientes percebem que o atendimento aps a compra diferente do momento do fechamento da venda. Esta afirmao est baseada na mdia de 2,15, a mais baixa entre as variveis analisadas, com um desvio padro de 0,759 e assimetria negativa de -0,249. A pesquisa suscita o questionamento sobre a importncia do ps-venda na construo de relacionamentos e fidelizao do cliente e instiga um olhar apurado ao tema, tanto no ambiente acadmico como gerencial.

a b s t r a c tThe European community lists cocoa among the products associated with major salmonellosis outbreaks in humans. Though cocoa products are not the only ingredients that may introduce Salmonella into chocolate, they have been implicated as the most prominent potential source of some outbreaks. The objective of this study was to investigate the presence of Salmonella, Escherichia coli and the level of total coliforms throughout the four different steps of cocoa pre-processing. The presence of Salmonella was detected in only one of the 119 samples analyzed -a sample of stored beans. Contamination by total coliforms and E. coli was highest during drying and storage, with percentages of up to 100% and 89% of positive samples. The environment, including the presence of vectors, intense handling and storage conditions appear to be the main critical points during pre-processing of cocoa contributing to contamination by these enteropathogens.