Models of maturity in corporate social responsibility (CSRM) and in sustainable innovation (SIM) allow us to evaluate how a company is evolved in a given area, so that it can trace a strategic path of improvements in the economic, social, and environmental dimensions. This study developed maturity models seeking to verify the influence of CSRM on the SIM and of these dimensions in the business performance (BP). The analysis, grounded on resource‐based theory, used structural equation modeling with a sample of 154 Brazilian companies. It was found that CSRM exerts influence on the SIM and that both positively influence the BP. The use of these models can assist companies in creating value, generating competitive advantage, and promoting superior performance.

Resumo O artigo discute o método de casos para ensino no Brasil. Após a apresentação da trajetória dos casos para ensino em eventos da ANPAD, os autores refletem sobre o significado e as perspectivas teóricas que fundamentam a elaboração de casos para ensino. Discutimos os elementos que caracterizam um bom caso para ensino e os principais problemas no processo de avaliação. De forma mais específica, apresentamos diretrizes para os avaliadores de casos para ensino, enfatizando os objetivos, a relevância para a administração, as informações apresentadas e a redação do caso, além da imparcialidade do autor, do estilo do texto, da qualidade das notas de ensino e da contribuição para a área de administração. As reflexões finais retomam a questão central do título do artigo, ressaltando que a produção de um bom caso para ensino demanda o desenvolvimento de competências específicas, além de experiência e estilo de escrita autoral. Indicamos desafios para os editores de revistas e reforçamos o papel da formação de alunos de pós-graduação, professores e pesquisadores para a melhoria da qualidade na produção de casos para ensino, como também a importância da estruturação de ambientes de aprendizagem como uma estratégia inovadora para estimular a produção de casos para ensino, tanto no formato tradicional como no multimídia.

The strategic approach of corporate social responsibility (CSR) can be associated with sustainable practices, being considered as a source of value creation that generates competitive advantage and superior performance for companies. This perspective notes that the use of economic, social, and environmental resources and capacities can individually contribute to improving business performance (BP). The present study analyzes the strategic influence of the economic, social, and environmental dimensions of CSR on the performance of small and medium‐sized enterprises (SMEs). Using a sample of 103 companies based in Brazil, the results indicate that SMEs can strategically use their resources and related capacities mainly for social and environmental issues, followed by the economic dimension of CSR, as an opportunity to create value and generate advantage competitive with rivals. Additionally, these three dimensions of CSR, with emphasis on the social aspect, can also provide better levels of BP in SMEs compared to competitors.

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PurposeThis study analyzes the competencies toward sustainability in hotel facilities in order to identify the level of implementation of sustainability practices, as well as individual competencies for sustainability in the hospitality companies.Design/methodology/approachInterviews and a survey with hotel employees were conducted in two important touristic Brazilian cities, Florianopolis, and Rio de Janeiro, considering the TBL (triple bottom line) dimensions. The data were analyzed with content analysis and descriptive statistics and conjoint analysis.FindingsPreventive competencies in the companies' management were identified. The research also revealed that competencies for sustainability are fairly present in the hospitality context yet, which demonstrates the urgency to discuss the theme in both academic and business practices.Research limitations/implicationsThe access to the hotel managers impaired the performing of a robust statistical analysis; the study provided new insights about the topics investigated and generated information for the theoretical framework about competencies for sustainability.Practical implicationsThe research results emphasized the need for the hotel industry to invest in sustainable strategies to meet its target audience, but also to raise the level of its staff and reduce costs in the long term, offering benefits to society, the environment, and, to their businesses.Social implicationsThe research socially contributes through promoting discussion on sustainability, which is one of the most challenging and relevant issues for society. Besides, it can assist the diffusion of the competencies for sustainability in the hotel industry, as an attempt to decrease their negative externalities on the environment and primary audiences.Originality/valueIt was identified a distance between practice and the triple bottom line concept, which is linked only to environmental practices. Besides, it was found limited knowledge about the concepts of competencies in the companies.