The historical and cultural heritage, expressed in monuments, architectural structures, dedicated to the Great Patriotic War, today is significant. The purpose of the article is to determine the role of society in perpetuating the memory of the Great Patriotic War. The authors conclude that the events of World War II find a lively response from the public. At the same time, new tendencies in commemorative practices are traced - tragic pages of history that until recently were “uncomfortable” (and in Soviet times banned for research), such as human losses, extremely high mortality of the civilian population from hunger, forcibly transferred to special settlements, - began to be reflected in the construction of monuments, memorable places. The location of these monuments is specific - they were erected at a certain distance from public places, at the territories of churches (victims of famine, victims of political repressions), which is associated with the predicted ambiguity of their perception.