Imaginaries serve as the foundational framework shaping representations and influencing societal perspectives, subsequently guiding specific practices. Within the realm of geographical imaginaries, this article adopted a geohistorical perspective, using periodicals, secondary sources, and contemporary digital media to shed light on the geography of the highlands of northern Chile. Our objective was to emphasize the representations that have discouraged the occupation of these mountainous regions. Our findings revealed the emergence of a geographic imaginary that attributes desert-like qualities to the entire northern region of Chile, extending beyond the “unpopulated area of Atacama”. This misleading characterization fails to distinguish desert areas from the topographic variations existing between the Andes and the Pacific coast. These representations, which have translated into depopulation practices, have stigmatized the highland areas as synonymous with desolation and inhospitality, seemingly unsuitable for daily life, social production, and reproduction potential. Consequently, both spaces and individuals have been objectified for development, perpetuating the capitalist system as the dominant mode of production.