Design and Evaluation of M-Commerce Applications

Abstract

Abstract-Recent advances in wireless technology have increased the number of mobile device users and given pace to the rapid development and deployment of e-commerce to the mobile user. This new type of e-commerce, conducting transactions via mobile terminals, is called mobile commerce (mcommerce). Due to its inherent characteristics such as ubiquity, personalization, flexibility, and dissemination, mobile commerce promises business unprecedented market potential, greater productivity and higher profitability. With this in mind, it is perhaps not surprising that mobile commerce is growing much faster than its fixed counterpart.Unlike e-commerce, m-commerce is more personalized and there is a need for a novel approach to evaluating m-commerce applications. This paper examines the issues in designing mcommerce applications not only from a technical viewpoint but also from the end users' perspective.

Creating Cyber Counterparts of Small-Scale Offline Stores for Location-Based Mobile Commerce

“…However, this paper does not explain how the service server collects the offline store information. Wang et al [7] presented a scenario in which a user searches for a certain type of restaurant. Unfortunately, they assumed that there is a proxy system that collects restaurant information in the real world.…”

Defining the security required for WAP based mobile ticket sales

“…[1] The method that is frequently used currently is messages are sent through the SMS (short message service), this however is a less than perfect scenario. While SMS is a fairly universal and well implemented technology, it has its limitations for mobile ticketing.…”

“…Starting in 1998 WAP 1.0 was the first version that was used and provides the architecture to allow for mobile platforms. [1] This is necessary because of the restrictions of the mobile platforms, such as . By doing this it allows websites and other web info to be sent in a more efficient way, so that they can be sent in Over the air transmissions (OTA) better.…”

“…It is likely that the person would still be unaware of the specifics of the event on route to the location, using an m-commerce interface (cell phone, PDA, etc) would allow the user to purchase their ticket easily without having to actually go to the location where the event is being held. [1] Here is an example, say your heading into the city to visit some friends and enjoy a night out on the town. You have no idea what you want to do yet as your heading in on the train, however you do see several advertisements for various shows and concerts on the wall of the train, or perhaps you receive a text message from a friend of a show that is taking place.…”

“…This would allow users to be free from their desktops and laptops (which require a more permanent type of connection either from home or an internet café) and be able to make purchases and transactions anywhere they wish. [1] A common example of the benefit of offering ticket sales to the mobile community is the ability of purchasing on the fly. Say that a person is planning on attending a club of some sort where there is a requirement for tickets to be purchased prior to the event.…”