Bentonite clays are materials composed by one or more smectite clay minerals and some accessory minerals, mainly quartz, cristobalite, mica, feldspars and other clay minerals such as kaolinite. These contaminants present in clays have a large distribution of particle sizes which severely restrict their industrial applications, with the use of hydrocyclone as a likely solution for their reduction. This study aims to analyze the treatment of smectite clays from the state of Paraíba using modeling, simulation and optimization of the variable average particle diameter in relation to various process variables related to the hydrocyclone. In this study, the average diameter of smectite clays was evaluated as a function of the factors: pressure, apex diameter and vortex diameter of the hydrocyclone. Complete factorial design and addition in the central points were used to model the hydrocycloning process. The results evidenced reduction in equivalent average particle size of approximately 19.2%. Regarding the simulations, the optimum point with the lowest value was found for the average diameter of 4.033 µm, with a pressure of 4.3 bar, apex opening of 5.3 mm, and vortex opening of 6.3 mm, all at a 95% confidence level.