Design for Marketing Mix: The Past, Present, and Future of Market-Driven Product Design

Donndelinger, Joseph; Ferguson, Scott

doi:10.1115/detc2017-68275

Cited by 4 publications

(3 citation statements)

References 119 publications

(139 reference statements)

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“…Using this logic, we are able to include a large number of relevant documents within this review that may have otherwise been missed, enabling a more comprehensive assessment of SBD. We refer to this set of documents as Group B from this point forward 1,66–122 . We provide the complete listing for all Group B documents in Table 2.…”

Section: Methodsmentioning

confidence: 99%

Set‐based design: The state‐of‐practice and research opportunities

Shallcross¹,

Parnell²,

Pohl

et al. 2020

Systems Engineering

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Increasing system complexity has provided the impetus to develop new and novel systems engineering methodologies. One of these methodologies is set‐based design (SBD), a concurrent design methodology well suited for complex systems subject to significant uncertainty. Since the 1990s, numerous private, public, and defense sector design programs have successfully implemented SBD. However, concerns regarding SBD's complexity, tendency toward qualitative methods, and lack of quantitative tools have limited its use. To address these issues, our research surveys 122 refereed journal articles and conference papers to assess SBD's state‐of‐practice and identify relevant research opportunities. To accomplish these tasks, we perform a structured literature review to identify and assess relevant and influential research. We found that SBD's state‐of‐practice relies heavily upon decision and tradespace analysis with increasing emphasis on uncertainty modeling and MBSE. We found that the majority of SBD research consists of quantitative methodologies focusing on component and small system applications. We also found that complex system applications used mostly qualitative methodologies. We identify SBD research opportunities for requirements development, MBSE, uncertainty modeling, multiresolution modeling, adversarial analysis, and program management. Finally, we recommend the development of a comprehensive SBD methodology and toolkit, suited for complex system design across all stages of the product development life cycle.

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Section: Methodsmentioning

confidence: 99%

Set‐based design: The state‐of‐practice and research opportunities

Shallcross¹,

Parnell²,

Pohl

et al. 2020

Systems Engineering

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“…These are groups of marketing variables called 4Ps [6]. 4Ps of the marketing mix are defined as product, price, place and promotion [7]. Marketers use different combinations of the marketing mix in connection with the offer [8].…”

Section: Marketing MIXmentioning

confidence: 99%

Tools of product policy as part of business marketing in the conditions of globalization

Olexova

Chlebíková

2021

SHS Web of Conf.

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Research background: Marketing is one of the key process for a successful business, because it deals with gaining and retaining customers, without whom the business would not make sense. Effective marketing benefits not only the company, but also the customer, because it helps to find the product that customer needs at the right time, in the right place and at an acceptable price. The product is one of the basic tools of the marketing mix and it is anything that can company offer in the market to meet the needs. In relation to the product and the overall product policy of the company, the company and its management must make a lot of decisions. Globalization has had a significant impact on the company’s product policy as well as on the company’s overall activities in recent years. It is a process as a result of which markets and production in different countries become increasingly interdependent due to the dynamics of trade in goods, services and the mobility of capital and technology. Purpose of the article: The purpose of the paper is to point out the theoretical basis of product policy with emphasis on product policy tools. The paper also covers the impact of globalization on business marketing with an emphasis on product policy. Methods: Method of analysis, synthesis, comparison, induction and deduction. Findings & Value added: Literature research in the field of product policy and new knowledge in the field of product policy with emphasis on the impact of globalization.

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“…In practice, however, "design in context" that considers consumer needs and market environments is a key success factor for engineered products [2], [5], [6]. The research fields of "decision-based design" and "design for market systems" have been investigating ways to concurrently design for technical performance and market success [7], [8]. By exploring how current students conceptualize design and how that affects their design outcomes, this study aims to support the design of future education programs that produce engineers with a more balanced perspective on design that accounts for both technical feasibility and market needs.…”

Section: Introductionmentioning

confidence: 99%