Design of e-Marketplace for Village-owned Small, Micro and Medium Enterprise using Rapid Application Development

Andreswari, Rachmadita; Ambarsari, Nia; Syahrina, Alvi; Puspitasari, Warih; Novianti, Atik; Darmawan, Irfan

doi:10.25124/ijies.v4i01.46

Cited by 6 publications

(6 citation statements)

References 5 publications

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“…UMKM kemudian memilih market place menjadi tempat jual beli yang menjanjikan (Sanjaya et al, 2021). Market place berkembang dengan pesat, proses jual beli melalui social media juga meningkat (Andreswari et al, 2020).…”

Section: Maisaroh Siti M/ Transformasi Bisnis Digital Pada Usaha Skal...unclassified

Transformasi Bisnis Digital Pada Usaha Skala Mikro Di Yogyakarta : Analisis Swot

Maisaroh,

Muslikhah

2024

jre

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It is a descriptive qualitative research, describing the challenges and opportunities for micro retail businesses to transform their businesses into digital businesses. The samples in this study were 30 micro-scale retail businesses spread across Yogyakarta. The data guidance process was carried out through observation and in-depth interviews conducted with all respondents, from student field practice in Retail and E-Commerce courses through project-based learning methods. By using SWOT analysis, the results of the study show that micro-retail scale businesses in Yogyakarta, their level of readiness to go digital business in terms of product, management organization, knowledge, infrastructure, and market aspects still face challenges that must be faced. Internally, to transform into a digital business, the micro-retail scale in Yogyakarta faces the challenge of increasing its competencies, capabilities, and resources, as well as good market opportunities as initial capital to enter the digital business. Micro retailers must prepare themselves to face these opportunities and challenges in order to be able to enter and win the competition in digital business.

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Section: Maisaroh Siti M/ Transformasi Bisnis Digital Pada Usaha Skal...unclassified

Transformasi Bisnis Digital Pada Usaha Skala Mikro Di Yogyakarta : Analisis Swot

Maisaroh,

Muslikhah

2024

jre

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“…Penelitian sebelumnya juga mengusulkan pengembangan e-commerce untuk para pelaku UMKM di Desa Mekarsari Gambung, Kabupaten Bandung (Andreswari et al, 2020). Desa ini merupakan salah satu desa yang terletak di Kecamatan Pasirjambu Kabupaten Bandung.…”

Section: |unclassified

“…Aplikasi yang dikembangkan telah diimplementasikan dan diserahterimakan kepada masyarakat pada tahun 2020 (Andreswari et al, 2020). Akan tetapi, dalam pelaksanaannya terdapat tantangan dan kendala lagi dimana mitra yang bergabung lebih memilih untuk menjual di e-marketplace lain yang sudah dikenal oleh masyarakat atau marketplace besar sehingga berakibat pada kurangnya daya tarik customer untuk berbelanja menggunakan aplikasi Gambung Store.…”

Section: |unclassified

Development of e-commerce applications and integration into the marketplace to support MSME product sales

Suakanto

Fauzi

Andreswari

et al. 2022

ABDIMAS J. Pengabdi. Masy. Univ. Merdeka Malang

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Small and Medium Enterprise (SMEs) is a business run by a single person, household, or a small business entity. The production volume and market share of SMEs are certainly small. SMEs need to be considered so that they can increase their trading volume. This community service activity is a follow-up activity from the previous implementation of e-commerce named as Gambung Store. One of the obstacles of this e-marketplace is that there were small customers even though the products being sold already exist. This community service activity is carried out to increase market share. One of them is by integrating independent marketplace applications with large marketplaces. The method used is the method of developing information systems and systems integration. By integration, SMEs sellers can more easily make sales to various marketplaces with single window without having to visit one by one to large marketplaces. This activity has resulted in a system capable of integrating as well as digital marketing activities that are expected to help further introduce SMEs products. The results of analytical data from digital marketing activities can also be seen as a form of results from this activity to help introduce SMEs products to the public.

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“…During organizing BUMDesa, the personnel shall acquire some factors such as vision, training skills for their staff, education, and passion for making BUMDesa more profitable [2]. On the other hand, SMEs are small businesses that contribute to the economy by employing unskilled to semi-skilled labor to support more significant industries [3] [4].…”

Section: Introductionmentioning

confidence: 99%

“…The differences between those are organizational profiles, whereas BUMDesa is more rural community empowerment [2]. Therefore, one approach is to use digital technology, such as web applications, to survive their business by gaining potential networking and cross-border markets through online marketing [3]. Furthermore, digital technology positively affects entrepreneurship to the next level [5].…”

Section: Introductionmentioning

confidence: 99%

Evaluating Village-owned Enterprises and SMEs Businesses Engagement Through Web Application Using System-Usability Scale

Wardhana¹,

Romadlon²,

Fitriana³

et al. 2022

Jur. Ris. Kom.

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Village-owned enterprises (BUMDesa) and Small and Medium Enterprises (SMEs) are enabled to strengthen the rural economy. The two entities shall collaborate and will help the rural economy become more adaptive and sustainable. One approach to collaborate is using digital technology, such as web applications. It will allow businesses to survive by gaining potential networking and cross-border markets through online marketing. This collaboration can be done using a digital technology approach where both roles are needed to improve the village economy. If this technological approach is not implemented, then marketing will be limited so that it will have an impact on the village economy. The qualitative and scrum approach is used to develop the digital web. The result shows differences between BUMDesa and SMEs' roles toward the web application. BUMDesa can make better managerial through digital businesses so that BUMDesa can accelerate SMEs' productivity by opening new markets and business perspectives to SMEs. The testing process is carried out to prevent the failure of website development by implementing a usability test, namely the Usability Scale (SUS) System. The tests carried out show that the proposed design gets a good score of 69.63, so it is effective and efficient to be implemented in website development. SMEs can gain a broader market, improve their production standard, and add production capacities. The collaboration will map and profile their strengths and weaknesses to minimize the implementation gap. In addition, the BUMDesa and SMEs will invest in social capital, which means the ability to establish cooperation, trust, and participation, in the local community to benefit from the social network. It will improve innovation capability

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Design of e-Marketplace for Village-owned Small, Micro and Medium Enterprise using Rapid Application Development

Cited by 6 publications

References 5 publications

Transformasi Bisnis Digital Pada Usaha Skala Mikro Di Yogyakarta : Analisis Swot

Transformasi Bisnis Digital Pada Usaha Skala Mikro Di Yogyakarta : Analisis Swot

Development of e-commerce applications and integration into the marketplace to support MSME product sales

Evaluating Village-owned Enterprises and SMEs Businesses Engagement Through Web Application Using System-Usability Scale

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